Act-On Software is the world’s fastest growing cloud-based marketing automation platform. Act-On is literally everywhere these days and if you’ve responded to a digital marketing campaign, you’ve probably opened emails and visited landing pages powered by their platform.
Using Influitive’s AdvocateHub platform, Jeff Linton, a product marketer at Act-On Software, knew the best way to generate referrals was to ask the right people at the right time, in the right way. That meant making it both easy and fun for customers to turn over names to Act-On. Here are some of his results:
Generated 209 of the highest-quality leads in six months
Delivered $175,000 in pipeline ($60,000 of which has closed)
Converted referral leads at 5%, blowing through industry standard lead conversion benchmarks by more than 500%
Jeff knew his customers loved Act-On…
…and Influitive helped him tap into that. Contact an advocate marketing advisor at Influitive today.