Yesterday, at the Summit on Customer Engagement, Influitive presented a workshop on basic principles of gamification and how they can be applied to mobilize customer advocates. We wanted to provide some examples of good gamification, so we showed some videos from [TheFunTheory.com](http://thefuntheory.com/) and some effective examples from the consumer world.
Yesterday salesforce.com announced its intentions to acquire social performance management vendor Rypple and launch a new HCM (Human Capital Management) unit led by John Wookey.
A reference manager walks into a bar. The bartender rolls his eyes and says, "Let me guess, five of everything?" The manager says, "That was yesterday, now I need 20".
It's been more than 11 years since I co-founded Eloqua, today one of the leading global marketing software companies, as a naïve 26 year old consultant. I've been out of the company since 2007, now run under the capable stewardship of Joe Payne, so I have had some time to reflect on it. There is a lot to that story which I may get into in future posts, but I want to focus on the early mission and insights that the three co-founders had back then, and how those remained invariant even as the product and target market changed considerably.