The Psychological Instinct That Drives Customer Advocacy

A lot of companies think their customers will never advocate for their brand. But that just isn’t true.

In the video below, Eli Gladstone, Senior Customer Success Manager at Influitive, explains the psychological need hardwired into all humans that drives customer advocacy.


B2B marketing personaseBook series: Engaging Your Advocates

This new eBook series explores the art and science behind engaging advocates in different industries, including:

  • Insight into the advocate persona (e.g., IT, HR, sales, etc.)
  • Key challenges and how to address them
  • Ideas from real advocate marketing programs
  • Tips from marketers who have experience working with each persona

Download your advocate type eBook now