Beta Group

A beta group is a collection of current and prospective customers that will roll up their sleeves and test a product or service for usability and functionality. Beta group members report on what works and what doesn’t work in a new product or release.

Why Are Beta Groups Important?

Recruiting advocates to participate in beta group builds trust. Being a part of a beta group provides advocates with a sense of importance, and ownership of your success. Advocate marketing programs can be used to collect this feedback, and act as a sounding board for the product team.

Related Terms: Beta Testing, User Groups, Product Feedback

Related Resources: How Advocacy Programs Make Product Feedback Initiatives Better