Leadership Team
Mark Organ

Mark Organ

CEO and Founder

Mark Organ is the founder and CEO of Influitive, helping companies mobilize their advocates to produce massive increases in referral leads, reference calls, social media participation and more. Mark first revolutionized B2B marketing as the founding CEO of Eloqua (ELOQ), the world leader in marketing automation software, which was acquired for $871M. Mark has also helped over a dozen software companies successfully go to market in asymmetrical or disruptive ways as a consultant and entrepreneur.

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Paul Marshall

Paul Marshall

CFO & Senior Vice President of Operations

Paul Marshall is CFO and Senior Vice President of Operations at Influitive.  In addition to providing strong financial management and a framework for building a scalable organization he operationalizes consistent cross functional processes and alignment during this time of aggressive growth for the company. He previously held a tenure of leadership roles, including at Ivara Corporation, where he was President and Chief Operating Officer and then CEO, which led to a successful acquisition by Bentley Systems in 2012. He served there as Vice President, integrating Ivara into Bentley’s global operations, before founding Marshall Advisory Services. As Founder, he helped startups and venture capitalists solve their toughest business challenges.

Raif Barbaros

Raif Barbaros

CTO & Vice President of Engineering

As VP of Engineering and CTO at Influitive, Raif oversees the engineering team in building and strengthening Influitive’s advocate marketing platform. Prior to Influitive, Raif was the VP of Technology at Loblaw Digital where he was responsible for digital and e-commerce at Canada’s largest retailer. He was part of the founding team that started Loblaw Digital and grew the eCommerce business from zero to nine figures in four years. Previously, he was a founder or CTO of several venture backed startups in Silicon Valley and Toronto, three of which were acquired and two that reached millions of users. Earlier in his career, Raif had a tenure at a seed-stage venture capital firm in San Francisco where he gained experience in the business of startups. In the corporate world, Raif spent time at eBay and Deloitte. Raif holds an MBA from UC Berkeley and a B.Sc. in Computer Science & Mathematics from Queen’s University.

David Priemer

David Priemer

Vice President of Sales

A scientist turned 4-time tech entrepreneur, David Priemer serves as Vice President of Sales at Influitive. Previously, David was Vice President of Commercial Sales and resident Sales Leadership Evangelist at Salesforce. He joined via the acquisition of Rypple, where he was one of the founding members and Vice President of Sales. Prior to Rypple, David served as Sales Operations Director at Varicent Software and Director of Solution Engineering at Workbrain. He holds an M.A.Sc. in Chemical Engineering from the University of Toronto and B.Sc. in Chemistry and Atmospheric Science from York University.

Jesse Goldman

Jesse Goldman

Vice President of Customer Success

Jesse is Vice President of Customer Success at Influitive. His mission is to help existing and future customers unleash the power of advocacy to amplify the impact of their marketing and customer engagement efforts. Jesse joins Influitive from Salesforce, where he led customer success for the company’s Work.com product and subsequently led the Program Management Office for Accelerators, scalable service engagements designed for all products and customers. As VP of Customer Success at Rypple (acquired by Salesforce), he established and grew a high-impact team focus on customer value and quality relationships. As an early member of the team at Endeca (acquired by Oracle), Jesse held a variety of leadership positions across functions and regions. Jesse loves baseball, music and building things. He graduated magna cum laude from Harvard.

Jim Williams

Jim Williams

Vice President of Marketing

Jim Williams is the Vice President of Marketing at Influitive. As a veteran marketer for early and growth stage technology companies, Jim is passionate about bringing transformative concepts to market. Before joining the Influitive team, he spent seven years in a variety of marketing leadership roles at Eloqua. Before that, he also directed marketing efforts at Unveil Solutions, Lernout & Hauspie, and several PR agencies. Even though he loves the challenge of building revenue engines at exciting companies, he directs most of his energy toward ensuring that his two kids have fantastic and memorable childhoods.

Chris Newton

Chris Newton

Vice President of Business Development

Chris Newton is Vice President of Sales and Business Development at Influitive. As one of the earliest Influitive AdvocateHub customers, Chris gained experience as a user of the platform that is invaluable to his dual roles leading the Sales team and developing the Services and Technology Partner ecosystem.  A longtime believer in the power of strong customer focus, Chris started the first product-centric customer advisory board at Siebel, and has leveraged customer voices in many, many product development and marketing initiatives over the years. In his life before software, he was a pilot in the U.S. Navy and earned an MBA at Harvard.

Frank Falcone

Frank Falcone

Head of Product

Frank is Head of Product at Influitive, where he is responsible for advancing the world’s best-in-class advocate marketing platform. Frank is a veteran product manager, application engineer, and patent author who joins Influitive via the acquisition of Triggerfox Corporation, where he was Founder and CEO. Previously, Frank spent six years at Microsoft as Head of Product for the Microsoft Dynamics CRM product line. Frank also serves as an Executive-in-Residence at the Rotman School of Management and was the Co-Founder and Executive Program Director for the Centre for CRM Excellence at the University of Toronto (a joint venture between Microsoft and Rotman). Frank loves tennis, mixed martial arts and dabbling in UX/UI design.

Nick O’Brecht

Nick O’Brecht

Sr. Director of Product Experience

As Senior Director of Product Experience, Nick leads Influitive’s product team in building the world’s best advocacy platform. He believes that crafting elegant solutions to complex problems is a team effort, and taking a user-centric approach is a key element to success. Nick brings with him 20 years of connecting users with technology, having led projects ranging from a mobile app gameshow to an interactive touch wall, and everything in between. In the end, he challenges his team to create intuitive experiences that meet the needs of the user while exceeding business goals, and advocate marketing is the perfect platform to do just that.

Fraser Stark

Fraser Stark

Vice President of EMEA

Fraser Stark is responsible for serving Influitive’s customers in Europe, the Middle East, and Africa, and building out the company’s presence in those markets. Prior to this, he was VP of Talent, which saw him lead recruiting, people management, and employee experience. His first role at Influitive was as Chief of Staff, working closely with the CEO on a wide variety of strategic and operational issues. Fraser started his career as a management consultant with Bain & Co., working out of the Toronto office with clients around the U.S. and in a wide variety of industries. In addition to Bain, he has also worked in real estate development and helped found two cleantech startups. Fraser earned his MBA from the Stanford GSB and an undergraduate business degree from Ivey at Western University. He currently serves on the Board of Directors of the Nature Conservancy of Canada, helping to protect Canada’s most important lands and species. Fraser spends as much time outside as possible, usually attached to a board, a kite, a boat or a bike.

David Axler

David Axler

Head of Market Expansion

As Head of Market Expansion, David Axler leads our vertical strategy to expand the use of advocate marketing beyond B2B tech companies.  This includes market development in several B2B and B2C verticals such as higher education, membership organizations/NGO’s, B2C subscription and Internet of Things. In his first role at Influitive, David served as Chief of Staff, aligning the company’s leaders on strategic goals. Previously a Deloitte management consultant, David has worked with dozens of clients to identify optimal strategies to succeed in the marketplace and facilitated the process to ensure the teams are aligned to execute against the case for change. David has an MBA from Rotman and previously worked in international development in Nairobi, Kenya. When he is not strategizing on Influitive’s next big thing, he is often exploring a new city, beach, mountain, river or golf course, or chasing his 1-year-old son across a park.

Bronwyn Smith

Bronwyn Smith

Chief of Staff

As Chief of Staff, Bronwyn Smith serves as the right hand to Influitive’s Founder and CEO, Mark Organ. The role involves ensuring the CEO remains focussed on the most important issues at hand, being their “stunt double” at key meetings internally and externally, and working with them on important cross-departmental projects. Previously, Bronwyn was a management consultant at Bain & Company, focussing on growth strategy, customer experience and private equity cases. She also consulted for Airbnb on their Host-Growth and Operations team. When not strategizing, Bronwyn can often be found traveling the world.

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