Advocate Marketing Resources
Blog
Cracking The Code On Better Customer Stories: Upshot
When software companies look around for inspiration, there are the usual suspects. Salesforce, Uber, Airbnb, Slack, Google --…
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4 Ways Alumni Advocates Can Drive Value Across Your University
Blog
4 Ways Alumni Advocates Can Drive Value Across Your University
Many university Alumni Relations departments don’t interact with former students with anything more than the occasional solicitation…
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The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The…
Blog
The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The…
Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good…
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The Perfect Customer Marketer Job Description
Blog
The Perfect Customer Marketer Job Description
Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree…
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The Year Of The Customer Marketer: The State Of Customer Marketing…
Blog
The Year Of The Customer Marketer: The State Of Customer Marketing…
In today’s uber-competitive business landscape, a positive customer experience can often be the difference…
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Benchmark Report: 2017 State of Customer Marketing
eBook
Benchmark Report: 2017 State of Customer Marketing
Improving Customer Satisfaction and Revenue Impact There’s a new rising star in the marketing department: the customer marketer. Long a…
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5 Ways To Entice Customers To Be In Your Video Marketing…
Blog
5 Ways To Entice Customers To Be In Your Video Marketing…
B2B marketers can be pretty vain. All they usually do is talk about how great…
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Spark The Movement
Video
Spark The Movement
Has marketing hit a wall? You're trying everything but it's getting harder to move the needle. Your buyers are skeptical. They're weary. They're…
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19 Ways Your Customers Can Improve Your Content Marketing Strategy In…
Blog
19 Ways Your Customers Can Improve Your Content Marketing Strategy In…
These tips were originally published in our eBook, Inspiring Customers to Create Content for You:…
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Success Story
How To Develop The User-Generated Content (UGC) Your Brand Desperately Needs
This post was originally published as a chapter in our eBook, Inspiring Customers to Create…
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What Taylor Swift’s “Swiftmas” Can Teach B2B Marketers About Delighting Customers
Blog
What Taylor Swift’s “Swiftmas” Can Teach B2B Marketers About Delighting Customers
This blog post was originally published on Dec. 22, 2015 and updated on…
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The Secret To Delighting B2B Customers In 30 Seconds This Holiday…
Blog
The Secret To Delighting B2B Customers In 30 Seconds This Holiday…
Making your customers feel special is necessary for building stronger relationships and increasing advocacy.…
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The Next Frontier In B2B Content Marketing Distribution: Advocate-Driven Sharing
Success Story
The Next Frontier In B2B Content Marketing Distribution: Advocate-Driven Sharing
This post was originally published as a chapter in our eBook, Inspiring Customers to Create…
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Mark Schaefer Explains The Cure For “Content Shock”
Blog
Mark Schaefer Explains The Cure For “Content Shock”
Two years ago, Mark Schaefer, a five-time best-selling author and Professor at Rutgers University, controversially wrote that most…
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An Easy Strategy For Maintaining B2B Customer Engagement Month After Month:…
Blog
An Easy Strategy For Maintaining B2B Customer Engagement Month After Month:…
So you’ve just launched an advocacy program to help regularly engage your customers.…
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Launching An Advocacy Program Part 4: Customer Surveys
Blog
Launching An Advocacy Program Part 4: Customer Surveys
This is the fourth post in a series about launching a customer advocacy program. In the first post in…
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Tiffani Bova On Evolving The B2B Customer Experience: “Be Where The…
Blog
Tiffani Bova On Evolving The B2B Customer Experience: “Be Where The…
When it comes to B2B sales and marketing, old habits die hard. And…
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Content Marketing Mentor Series: Mark Schaefer
Webinar
Content Marketing Mentor Series: Mark Schaefer
Mark Schaefer, five-time best-selling author including The Tao of Twitter and Content Code, blogger at {grow} and faculty member at Rutgers University, joined us to…
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Blog
Ardath Albee’s 4-Step Approach To Better B2B Content Marketing
“90% to 95% of what [B2B content marketers] do fails. Since when is that acceptable?”…
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Amy Rosenberg’s Top 5 Advocate Marketing Program Management Tips
Video
Amy Rosenberg’s Top 5 Advocate Marketing Program Management Tips
Learn how to make running a successful advocate community easier with Amy Rosenberg, Community Marketing Manager at Namely HR.…
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A Highly-Effective (But Very Underrated) B2B Content Marketing Strategy: Advocate-Driven Storytelling
Success Story
A Highly-Effective (But Very Underrated) B2B Content Marketing Strategy: Advocate-Driven Storytelling
This post was originally published as a chapter in our eBook, Inspiring Customers to…
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Content Marketing Mentor Series: Jay Acunzo
Webinar
Content Marketing Mentor Series: Jay Acunzo
  Tune in as we hear from Jay Acunzo, Founder, Host & Writer at Unthinkable Media, VP of Platform, NextView…
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Jay Acunzo Explains How To Escape The B2B Content Marketing “Echo…
Blog
Jay Acunzo Explains How To Escape The B2B Content Marketing “Echo…
You follow all the B2B content marketing best practices. You position your articles…
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MongoDB Turned Their Customers Into One Of Their Most Effective Content…
Success Story
MongoDB Turned Their Customers Into One Of Their Most Effective Content…
Developers are notoriously wary of traditional marketing tactics. Instead, they turn to their community…
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How MongoDB Reaches Developers With Advocate-Created Content
Success Story
How MongoDB Reaches Developers With Advocate-Created Content
How advocate marketing drove 50,000 targeted visitors to MongoDB’s website in just four months. MongoDB markets to developers—a group…
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