Advocate Marketing Resources
Blog
Infographic: The State of Customer Marketing in 2017
In the hyper-competitive world of SaaS products, building relationships with your existing customers is just as important as acquiring…
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Why Customer Marketing Needs To Reach Beyond References
Blog
Why Customer Marketing Needs To Reach Beyond References
Quick: what's the first thing that comes to mind when you hear the phrase “customer marketing”? According to…
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What Does The Future Hold For Customer Marketing? Here’s 11 Predictions…
Blog
What Does The Future Hold For Customer Marketing? Here’s 11 Predictions…
There’s no denying that the importance of customer marketing is growing. The 2017 State…
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How Iron Mountain’s Customer Marketing Strategy Delivers 6-Figure Value
Success Story
How Iron Mountain’s Customer Marketing Strategy Delivers 6-Figure Value
As more organizations realize the value of being a customer-centric organization, they’re beginning to formalize their…
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Crafting Compelling Customer Stories: The Theory Every Good Marketer Needs To…
Success Story
Crafting Compelling Customer Stories: The Theory Every Good Marketer Needs To…
As marketers, we spend a significant amount of time, money, and brainpower to understand…
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10 Types Of Dashboards Every Customer Marketer Should Have In Their…
Blog
10 Types Of Dashboards Every Customer Marketer Should Have In Their…
According to the 2017 State of Customer Marketing Survey, only 61% of B2B organizations are…
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The Year of The Customer Marketer: 2017 Benchmark Report Presentation
Webinar
The Year of The Customer Marketer: 2017 Benchmark Report Presentation
Industry leaders from Koyne Marketing, aPriori Technologies, Genesys, and Gainsight joined Influitive for a panel discussion on…
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A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016
Blog
A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016
January is the perfect time to review the past year’s ups and downs—both personally and…
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Together, Customer Success Teams And Customer Marketing Can Create A Better…
Blog
Together, Customer Success Teams And Customer Marketing Can Create A Better…
How would you rate the customer experience at your organization? Better yet, how would…
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Blog
Quiz: Are You The Kanye West Of Content Marketing?
We all know Kanye West thinks Kanye West is pretty awesome. (Need proof? Check out his self-aggrandizing…
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The Ultimate Customer Marketing Dream Team
Blog
The Ultimate Customer Marketing Dream Team
Heather Watkins knows a few things about customer marketing. As the Director of Marketing Programs at Optimizely, and former Director…
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Cracking The Code On Better Customer Stories: Upshot
Blog
Cracking The Code On Better Customer Stories: Upshot
When software companies look around for inspiration, there are the usual suspects. Salesforce, Uber, Airbnb, Slack, Google --…
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4 Ways Alumni Advocates Can Drive Value Across Your University
Blog
4 Ways Alumni Advocates Can Drive Value Across Your University
Many university Alumni Relations departments don’t interact with former students with anything more than the occasional solicitation…
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The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The…
Blog
The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The…
Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good…
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The Perfect Customer Marketer Job Description
Blog
The Perfect Customer Marketer Job Description
Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree…
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How Clinicient Turned $1k Into $1m in Pipeline and Built a…
Success Story
How Clinicient Turned $1k Into $1m in Pipeline and Built a…
It doesn’t take a huge marketing budget to make an impact. By harnessing the…
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The Year Of The Customer Marketer: The State Of Customer Marketing…
Blog
The Year Of The Customer Marketer: The State Of Customer Marketing…
In today’s uber-competitive business landscape, a positive customer experience can often be the difference…
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Benchmark Report: 2017 State of Customer Marketing
eBook
Benchmark Report: 2017 State of Customer Marketing
Improving Customer Satisfaction and Revenue Impact There’s a new rising star in the marketing department: the customer marketer. Long a…
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Blog
5 Ways To Entice Customers To Be In Your Video Marketing…
B2B marketers can be pretty vain. All they usually do is talk about how great…
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Spark The Movement
Video
Spark The Movement
Has marketing hit a wall? You're trying everything but it's getting harder to move the needle. Your buyers are skeptical. They're weary. They're…
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19 Ways Your Customers Can Improve Your Content Marketing Strategy In…
Blog
19 Ways Your Customers Can Improve Your Content Marketing Strategy In…
These tips were originally published in our eBook, Inspiring Customers to Create Content for You:…
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How To Develop The User-Generated Content (UGC) Your Brand Desperately Needs
Success Story
How To Develop The User-Generated Content (UGC) Your Brand Desperately Needs
This post was originally published as a chapter in our eBook, Inspiring Customers to Create…
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What Taylor Swift’s “Swiftmas” Can Teach B2B Marketers About Delighting Customers
Blog
What Taylor Swift’s “Swiftmas” Can Teach B2B Marketers About Delighting Customers
This blog post was originally published on Dec. 22, 2015 and updated on…
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The Secret To Delighting B2B Customers In 30 Seconds This Holiday…
Blog
The Secret To Delighting B2B Customers In 30 Seconds This Holiday…
Making your customers feel special is necessary for building stronger relationships and increasing advocacy.…
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The Next Frontier In B2B Content Marketing Distribution: Advocate-Driven Sharing
Success Story
The Next Frontier In B2B Content Marketing Distribution: Advocate-Driven Sharing
This post was originally published as a chapter in our eBook, Inspiring Customers to Create…
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