Advocate Marketing Resources

Blackbaud’s Powerful New Revenue Stream: Advocates

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How Blackbaud’s advocate marketing strategy influenced pipeline and revenue growth, turbocharging one marketer’s career

Blackbaud is a global, publicly traded technology company that provides software and services to more than 35,000 nonprofits worldwide. At the start of 2014, Blackbaud realized that investing in their customer advocates was the key to influencing sophisticated B2B buyers who rely primarily on peer recommendations to make purchasing decisions.

Discover how Blackbaud implemented Influitive’s advocacy platform to revamp their customer reference program into a key a part of their revenue generating strategy.

Download this success story to learn how Blackbaud was able to:

  • Increase referral pipeline 40X from 2013 to 2015
  • Build a thriving community of 2,500+ advocates
  • Influence millions in revenue through 125 sales opportunities
  • Generate 77 high-value customer referrals in the first 10 days of launching their advocate program (more than the previous 4 months combined)
  • And much more!
“We wanted our relationship with advocates to be a two-way street. It’s not just about us getting references or referrals. It’s about giving our customers opportunities to engage with each other, boost their careers and be rewarded for their advocacy. The Champions helped drive 100 referrals and 400 references in 2015 alone.”
– Michael Beahm, Sr. Marketing Manager, Blackbaud.