Online Communities: Driving Revenue Or Becoming Dead Zones?
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When it comes to meeting marketers’ expectations, communities have a long way to go.
While two thirds of B2B marketers say they already have communities, just six percent of participants report that their communities are meeting all their expectations. This exclusive new research conducted by marketing advisory firm Demand Metric reveals why communities are falling short and, more importantly, where the biggest opportunities are for them to succeed by driving revenue.
Download the report now to uncover the answers to these important questions:
• How likely are potential customers to encounter branded communities during the buying process?
• Are communities truly an effective way to generate and qualify leads, accelerate revenue opportunities, or engage customers?
• How much do marketers plan to increase or decrease community budgets over the next year?
• And more!