The Impact Of Advocate Marketing On Product Reviews
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Product review website G2 Crowd analyzed the behavior of hundreds of thousands of site visitors and reviewers, comparing the performance of products of companies that engage in advocate marketing to average product listed on the website.
Compared to other products, companies with advocate marketing programs:
• Have more genuine reviews from happy customers
• Receive more page views to their product listings
• Generate more leads through the G2 Crowd website
• Achieve better G2 Crowd Grid℠ placements
• Rank higher in user satisfaction and market presence
Download the study to learn how companies that utilize advocate marketing have successfully harnessed the power of their advocates and influencers to maximize the potential of their product reviews.