Your Content Marketing Machine Is Broken—And There’s Only One Thing That Can Save It
B2B content marketing doesn’t work like it used to. There’s too much content being made, and most of it isn’t swaying buyers. But there is a type of content that many B2C brands are leveraging to increase their reach: user-generated content. Find out why and how in this SlideShare.
To learn more about the tactics and strategies real-life marketers are using to harness their customers’ voices in their content, download this helpful how-to guide: