Advocate Marketing Resources

Namely Finds Hidden Advocates, Growing Their References 10x

Download This Resource

Download This Resource

How Influitive’s AdvocateHub helped Namely build a community of loyal advocates to drive over $1.8M in sales

In 2015, Amy Rosenberg, Namely’s Community Marketing Manager, had only a handful of customers to turn to when sales or other departments needed advocates for references, case studies, and more.

She knew there were more customers who would love to help Namely, but as a member of a very small marketing team, she wasn’t sure how she’d find and engage with them all. “I wanted a way to get to know each Namely admin on a more personal level and build lasting relationships with them,” she says.

Amy thought a traditional online community would help bridge the gap. However, while researching vendors, she soon discovered a scalable way to give Namely’s customers the connections they craved while driving measurable results for the entire company: an advocate community.

Download the case study to learn how in less than one year, Namely’s Backstage Pass advocate community has:

  • Grown to over 500 advocates
  • Increased referenceable customers by 10x
  • Generated 90+ reviews on third-party websites
  • Driven $1.8 million in ARR from closed deals influenced by advocates
  • And much more!
nick_christman_vp_namely“There’s no question that the future of marketing is our advocates. In a crowded space like HR technology, our buyers care more about their peers’ opinions than what our sales team says. By launching Namely Backstage Pass, Amy uncovered hundreds of advocates willing to share their experiences. The ROI is phenomenal and has a direct and obvious impact on our business.”
-Nick Christman, VP of Performance Marketing, Namely