The Rise of the Customer Marketer
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Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, the role of the customer marketer is changing – and becoming more important than ever.
From marketing “backwater” to starring role, this eBook explores the changes taking place in customer marketing from the perspective of customer marketers themselves.
• Marketing practitioners from Lattice Engines, Ceridian, Optimizely, Neustar and more
• Top challenges for customer marketers
• Key metrics for success
• A crowd-sourced list of tools and must-read resources