Advocate Marketing Resources
eBook
Benchmark Report: 2017 State of Customer Marketing
Improving Customer Satisfaction and Revenue Impact There’s a new rising star in the marketing department: the customer marketer. Long a…
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Inspiring Customers To Create Content For You: A Marketer’s Guide
eBook
Inspiring Customers To Create Content For You: A Marketer’s Guide
Content marketing is broken. B2B buyers (83%) are drowning in too much content. And only…
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Forrester Report: Scale Your B2B Customer Obsession With A Go-To-Customer Strategy
eBook
Forrester Report: Scale Your B2B Customer Obsession With A Go-To-Customer Strategy
Strategic Plan: The B2B Marketing Playbook B2B companies like yours want to be more…
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Forrester Report: Turn B2B Customer Goodwill Into Gold
eBook
Forrester Report: Turn B2B Customer Goodwill Into Gold
Use Four Advocate Marketing Personalities To Set Your Advocacy Strategy And Deliver Positive Outcomes Advocate marketing programs…
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Stop The Silent Killer In Your Pipeline
eBook
Stop The Silent Killer In Your Pipeline
Your buyers are afraid. It's time for sales and marketing to talk about advocacy. Despite all the marketing, nurturing…
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Measuring Success with Advocacy: Advocate Marketing Benchmark Study
eBook
Measuring Success with Advocacy: Advocate Marketing Benchmark Study
How are your peers investing in their advocate marketing programs? Over the last several years, marketers have been…
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Don’t Think You Have Budget For Advocate Marketing?
eBook
Don’t Think You Have Budget For Advocate Marketing?
Learn why you can afford advocate marketing and where you’ll find budget for advocacy programs. Want to…
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What’s The ROI Of Advocate Marketing?
eBook
What’s The ROI Of Advocate Marketing?
Learn how to measure and track the value of advocate marketing—and prove to your entire company that it’s worth…
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G2 Crowd Spring 2016 Grid℠ Report for Brand Advocacy Software
eBook
G2 Crowd Spring 2016 Grid℠ Report for Brand Advocacy Software
As advocacy becomes a strategic imperative at your company, you may need technology to manage and scale…
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eBook
Don’t Think You Have Time For Advocacy?
Learn how advocate marketing software makes customer engagement faster, easier and more effective. Wondering how much time it…
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Engaging Finance Advocates
eBook
Engaging Finance Advocates
Finance professionals are tough nuts to crack. They’re confident, numbers-driven people who won’t give your marketing messages a second glance if they don’t…
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Account Based Marketing (ABM) and Advocacy
eBook
Account Based Marketing (ABM) and Advocacy
Customer-centric marketing strategies that work better together ABM is seemingly on the minds and lips of B2B marketers as a…
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Building Your Customer Success Strategy – One Step At A Time
eBook
Building Your Customer Success Strategy – One Step At A Time
How will you help your customers succeed? Knowing the answer to this question is critical to…
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Engaging Marketing Advocates
eBook
Engaging Marketing Advocates
Marketers have seen (and done) it all. While they respect creative marketing campaigns, they’re also data-driven--meaning clever copy and flashy graphics will only…
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Finding Your Referral Technology Match
eBook
Finding Your Referral Technology Match
Find the referral program of your dreams 
According to a recent research survey, 70% of B2B companies that have committed to…
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Forrester Report: Establish Your B2B Advocate Marketing Goals Before Choosing Tech…
eBook
Forrester Report: Establish Your B2B Advocate Marketing Goals Before Choosing Tech…
Choose the tech that best aligns with your organization’s objectives It’s time for…
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The Brand Advocate Persona
eBook
The Brand Advocate Persona
Most modern marketers have developed buyer personas to address the needs of key people in the buying process, but what happens when…
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What You Should Know About B2B Referrals (But Probably Don’t)
eBook
What You Should Know About B2B Referrals (But Probably Don’t)
It's not enough to ask for referrals once in a while. The most successful…
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eBook
Level Up Your Advocate Marketing Game
Whether you’re just starting out and need help finding your way, or you’re a seasoned pro ready to take your…
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The Little Black Book of B2B Referrals
eBook
The Little Black Book of B2B Referrals
A how-to guide for taking your customer referral program from desperate and awkward to downright irresistible. In business…
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Engaging IT Advocates
eBook
Engaging IT Advocates
Gaining buy-in from Information Technology (IT) professionals is critical to growing and maintaining your customer base. However, getting the attention of these elusive…
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The CMO’s Guide To Next Gen Brand Building
eBook
The CMO’s Guide To Next Gen Brand Building
You don't control your brand anymore. Your customers do. 89% of marketers say they expect to compete…
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Forrester Report: Advocate Marketing Creates B2B Customer Relationships That Last A…
eBook
Forrester Report: Advocate Marketing Creates B2B Customer Relationships That Last A…
Create B2B customer relationships that last a lifetime -- and deliver topline value…
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Engaging Educator Advocates
eBook
Engaging Educator Advocates
Gaining buy-in from educators is critical to growing and maintaining your customer base. However, getting the attention of these dedicated professionals—and then holding…
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Engaging Project Manager and Consultant Advocates
eBook
Engaging Project Manager and Consultant Advocates
Gaining buy-in from project managers and consultants is critical to growing and maintaining your customer base. However, getting the attention…
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