Having established a successful online advocate community, The InsidersNetwork, more than three years ago, Staples was looking to expand on their advocate marketing strategy to drive even more value. This included engaging more customers within their target segment,...
Download Now In a world where technology is advancing rapidly, and competitors can easily replicate your products, the key to winning and retaining customers is no longer just about having the best software. The real differentiator today is customer experience—and the...
Download Now It used to take weeks for Kate Cohen, Senior Manager of Product Marketing at Carbon Black, to source feedback for her R&D team. Now it only takes a few days. What changed? Kate implemented an advocate marketing program, called Cb Defenders, to nurture...
At PowerDMS, we provide policy management software that helps organizations reduce their risks and liabilities. We serve more than 370,000 users and have been on Inc. 5000’s list of the fastest-growing U.S. companies for six straight years. We knew that much of our...
It’s no secret—customers who feel appreciated make your best advocates. But nurturing those relationships can be a challenge as your advocate numbers rise. I’m here to share with you how I managed a super-sized Influitive AdvocateHub.
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