Advocate Marketing Resources
Success Story
How To Develop The User-Generated Content (UGC) Your Brand Desperately Needs
This post was originally published as a chapter in our eBook, Inspiring Customers to Create…
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The Next Frontier In B2B Content Marketing Distribution: Advocate-Driven Sharing
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The Next Frontier In B2B Content Marketing Distribution: Advocate-Driven Sharing
This post was originally published as a chapter in our eBook, Inspiring Customers to Create…
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A Highly-Effective (But Very Underrated) B2B Content Marketing Strategy: Advocate-Driven Storytelling
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A Highly-Effective (But Very Underrated) B2B Content Marketing Strategy: Advocate-Driven Storytelling
This post was originally published as a chapter in our eBook, Inspiring Customers to…
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MongoDB Turned Their Customers Into One Of Their Most Effective Content…
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MongoDB Turned Their Customers Into One Of Their Most Effective Content…
Developers are notoriously wary of traditional marketing tactics. Instead, they turn to their community…
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How MongoDB Reaches Developers With Advocate-Created Content
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How MongoDB Reaches Developers With Advocate-Created Content
How advocate marketing drove 50,000 targeted visitors to MongoDB’s website in just four months. MongoDB markets to developers—a group…
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Why Every Brand Should Want An Advocate-Driven Content Marketing Strategy
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Why Every Brand Should Want An Advocate-Driven Content Marketing Strategy
This post was originally published in our eBook, Inspiring Customers to Create Content for You: A…
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Building Internal Buy-in For Advocacy
Video
Building Internal Buy-in For Advocacy
Watch our Spark Series interview with Mary-Leslie Davis, Director of Field Marketing and Customer Engagement at Staples Business Advantage. In this…
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The CMO’s Advocacy Imperative
Video
The CMO’s Advocacy Imperative
Watch our Spark Series interview with Tracy Eiler, Chief Marketing Officer at InsideView. Learn about the advocacy imperative and why Tracy believes…
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How Namely Built A Passionate Community Of Advocates—And Saw Revenue Skyrocket
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How Namely Built A Passionate Community Of Advocates—And Saw Revenue Skyrocket
In the beginning of 2015, Namely, a HR, payroll, and benefits software company, had…
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Aligning Sales & Marketing Around Advocacy
It’s time for sales and marketing to talk about advocacy! When the sales team is running out of leads, reps aren't…
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Namely Finds Hidden Advocates, Growing Their References 10x
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Namely Finds Hidden Advocates, Growing Their References 10x
How Influitive’s AdvocateHub helped Namely build a community of loyal advocates to drive over $1.8M in sales In…
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Defend Your Brand With Help From Your Advocates
Video
Defend Your Brand With Help From Your Advocates
It doesn't take much to deter potential customers from buying your product. When their careers are on the…
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Do You Know What Your PR Is Worth?
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Do You Know What Your PR Is Worth?
In business, the perfect balance of efficiency, hard data, and quantifiable ROI is what drives success. Obtaining each…
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How BMC Software Mobilized Thousands Of Customer Advocates To Become A…
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How BMC Software Mobilized Thousands Of Customer Advocates To Become A…
Analysts play a key role in making buying decisions. For BMC, a global leader…
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How To Launch A Customer Advocacy Program When You’re Too Busy…
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How To Launch A Customer Advocacy Program When You’re Too Busy…
As a B2B marketer, you have a lot on your plate. If you’re…
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How To Get More People Into Your Advocate Marketing Program—Without Another…
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How To Get More People Into Your Advocate Marketing Program—Without Another…
Once the honeymoon period of your advocate community has come and gone, how…
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Blackbaud’s Powerful New Revenue Stream: Advocates
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Blackbaud’s Powerful New Revenue Stream: Advocates
At the start of 2014, Blackbaud, a fundraising software company that serves non-profits, was in the process of moving…
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Blackbaud’s Powerful New Revenue Stream: Advocates
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Blackbaud’s Powerful New Revenue Stream: Advocates
How Blackbaud’s advocate marketing strategy influenced pipeline and revenue growth, turbocharging one marketer’s career Blackbaud is a global, publicly…
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10 Award-Winning Advocate Marketing Success Stories
Marketers at top B2B brands (including Marketo, Cisco, Okta, MuleSoft and InsightSquared) generated incredible results for their business last year, including: •…
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How To Build A Thriving Advocate Marketing Program—Even If You’re Short…
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How To Build A Thriving Advocate Marketing Program—Even If You’re Short…
Your advocates are your secret marketing weapon. When you call upon your advocates,…
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How BMC Software Mobilized Its Advocates And Moved To The Top…
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How BMC Software Mobilized Its Advocates And Moved To The Top…
Today’s B2B buyers are skeptical. They don’t trust marketing and go out of their…
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Marketo’s Secret Customer Retention Weapon
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Marketo’s Secret Customer Retention Weapon
In the 10 years since Marketo was founded, it has become a marketing automation leader. Today, there are at least…
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Marketo’s Secret Customer Retention Weapon
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Marketo’s Secret Customer Retention Weapon
How Influitive’s AdvocateHub helps Marketo scale their customer marketing efforts and maintain near-perfect retention rates among their advocates In the…
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3 Clever Ways Windward Deepens Advocate Engagement And Participation
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3 Clever Ways Windward Deepens Advocate Engagement And Participation
Are you getting the most out of your customer advocates? I’m an advocate marketer at Windward Studios, a…
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How QuickBase Creates Vocal Operations Advocates And Boosts WOM
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How QuickBase Creates Vocal Operations Advocates And Boosts WOM
Did you know that 76 percent of B2B buyers prefer different kinds of content for each phase…
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