Advocate Marketing Resources
Success Story
How Iron Mountain’s Customer Marketing Strategy Delivers 6-Figure Value
As more organizations realize the value of being a customer-centric organization, they’re beginning to formalize their…
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Crafting Compelling Customer Stories: The Theory Every Good Marketer Needs To…
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Crafting Compelling Customer Stories: The Theory Every Good Marketer Needs To…
As marketers, we spend a significant amount of time, money, and brainpower to understand…
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How Clinicient Turned $1k Into $1m in Pipeline and Built a…
Success Story
How Clinicient Turned $1k Into $1m in Pipeline and Built a…
It doesn’t take a huge marketing budget to make an impact. By harnessing the…
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How To Develop The User-Generated Content (UGC) Your Brand Desperately Needs
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How To Develop The User-Generated Content (UGC) Your Brand Desperately Needs
This post was originally published as a chapter in our eBook, Inspiring Customers to Create…
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The Next Frontier In B2B Content Marketing Distribution: Advocate-Driven Sharing
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The Next Frontier In B2B Content Marketing Distribution: Advocate-Driven Sharing
This post was originally published as a chapter in our eBook, Inspiring Customers to Create…
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A Highly-Effective (But Very Underrated) B2B Content Marketing Strategy: Advocate-Driven Storytelling
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A Highly-Effective (But Very Underrated) B2B Content Marketing Strategy: Advocate-Driven Storytelling
This post was originally published as a chapter in our eBook, Inspiring Customers to…
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MongoDB Turned Their Customers Into One Of Their Most Effective Content…
Success Story
MongoDB Turned Their Customers Into One Of Their Most Effective Content…
Developers are notoriously wary of traditional marketing tactics. Instead, they turn to their community…
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How MongoDB Reaches Developers With Advocate-Created Content
Success Story
How MongoDB Reaches Developers With Advocate-Created Content
How advocate marketing drove 50,000 targeted visitors to MongoDB’s website in just four months. MongoDB markets to developers—a group…
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Why Every Brand Should Want An Advocate-Driven Content Marketing Strategy
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Why Every Brand Should Want An Advocate-Driven Content Marketing Strategy
This post was originally published in our eBook, Inspiring Customers to Create Content for You: A…
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Video
Building Internal Buy-in For Advocacy
Watch our Spark Series interview with Mary-Leslie Davis, Director of Field Marketing and Customer Engagement at Staples Business Advantage. In this…
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The CMO’s Advocacy Imperative
Video
The CMO’s Advocacy Imperative
Watch our Spark Series interview with Tracy Eiler, Chief Marketing Officer at InsideView. Learn about the advocacy imperative and why Tracy believes…
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How Namely Built A Passionate Community Of Advocates—And Saw Revenue Skyrocket
Success Story
How Namely Built A Passionate Community Of Advocates—And Saw Revenue Skyrocket
In the beginning of 2015, Namely, a HR, payroll, and benefits software company, had…
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Aligning Sales & Marketing Around Advocacy
Success Story
Aligning Sales & Marketing Around Advocacy
It’s time for sales and marketing to talk about advocacy! When the sales team is running out of leads, reps aren't…
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Namely Finds Hidden Advocates, Growing Their References 10x
Success Story
Namely Finds Hidden Advocates, Growing Their References 10x
How Influitive’s AdvocateHub helped Namely build a community of loyal advocates to drive over $1.8M in sales In…
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Defend Your Brand With Help From Your Advocates
Video
Defend Your Brand With Help From Your Advocates
It doesn't take much to deter potential customers from buying your product. When their careers are on the…
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Do You Know What Your PR Is Worth?
Success Story
Do You Know What Your PR Is Worth?
In business, the perfect balance of efficiency, hard data, and quantifiable ROI is what drives success. Obtaining each…
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How BMC Software Mobilized Thousands Of Customer Advocates To Become A…
Success Story
How BMC Software Mobilized Thousands Of Customer Advocates To Become A…
Analysts play a key role in making buying decisions. For BMC, a global leader…
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How To Launch A Customer Advocacy Program When You’re Too Busy…
Success Story
How To Launch A Customer Advocacy Program When You’re Too Busy…
As a B2B marketer, you have a lot on your plate. If you’re…
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Success Story
How To Get More People Into Your Advocate Marketing Program—Without Another…
Once the honeymoon period of your advocate community has come and gone, how…
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Blackbaud’s Powerful New Revenue Stream: Advocates
Success Story
Blackbaud’s Powerful New Revenue Stream: Advocates
At the start of 2014, Blackbaud, a fundraising software company that serves non-profits, was in the process of moving…
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Blackbaud’s Powerful New Revenue Stream: Advocates
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Blackbaud’s Powerful New Revenue Stream: Advocates
How Blackbaud’s advocate marketing strategy influenced pipeline and revenue growth, turbocharging one marketer’s career Blackbaud is a global, publicly…
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10 Award-Winning Advocate Marketing Success Stories
Success Story
10 Award-Winning Advocate Marketing Success Stories
Marketers at top B2B brands (including Marketo, Cisco, Okta, MuleSoft and InsightSquared) generated incredible results for their business last year, including: •…
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How to Scale Customer Relationships the Human Way
Success Story
How to Scale Customer Relationships the Human Way
Learn how Influitive’s software has transformed customer marketing at Genesys by using gamification to increase customer engagement and consistently grow their advocates.
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How to Build Real Customer Relationships in the Digital Age
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How to Build Real Customer Relationships in the Digital Age
Businesses that work to build relationships with customers can quickly set themselves apart from the competition.…
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How To Build A Thriving Advocate Marketing Program—Even If You’re Short…
Success Story
How To Build A Thriving Advocate Marketing Program—Even If You’re Short…
Your advocates are your secret marketing weapon. When you call upon your advocates,…
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