For many companies, the fourth quarter is peak gift-giving season. It’s a perfect time to recognize customer advocates, employees, and partners who have successfully contributed to the business throughout the year. Picking a thoughtful gift is a great way to show your appreciation, and nurture these important relationships.
In this blog, we’ll explain why corporate gifting can be such a powerful force for your business, and then share our top 5 tips for pulling off your own holiday gifting initiative. (Psst, don’t forget to stop by our booth if you’ll be attending Advocamp Field Day in Toronto on October 3, 2018.)
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A thoughtful gift can strengthen a meaningful partnership, and create moments that matter between the giver and recipient. Giving a gift also triggers reciprocity, a psychological phenomenon that motivates people to help those who have helped them.
Plus, gifts act as an emotional tether—they trigger positive feelings about the giver each time the recipient sees or uses the item. Imagine you give your customer a set of wine glasses that they love—they’re sure to think of your company each time they pour a glass.
5 tips for holiday gifting
1. Start your planning process early in the season
As we approach the busy Fourth Quarter, it’s hard to find the time to focus on gifting with so many other goals and deliverables to complete. Start working on holiday gifts early to reduce last minute stress as the holiday season approaches.
You’ll also be better equipped to find those hard-to-source items, and you won’t have to worry about shipping delays.
2. Create a budget, and seek discounts to stay within it
Budgeting always seems easier in theory than in practice, especially when it comes to shopping. Buying gifts in bulk can offer cost savings because many vendors will offer a discount for large orders.
You can also review your holiday list and trim any recipients that you haven’t interacted with since the previous year, or create tiers where you give your highest value relationships more substantial gifts, and your less close connections a smaller token of appreciation.
3. Leverage personalization to make your gift more memorable
Making the recipient feel special is a key component of gifting. Tailoring your gifts to the recipients is a great way to show your customers and partners how much you value them.
Did one of your customers mention that they love golf? Or chocolate strawberries? Surprise and delight them by remembering these details and sending them just the gift they wanted. Not only will you guarantee that your recipient will enjoy their gift, but they’ll also know that you listen to them and remember even the most casual of conversations.
If you prefer to send the same item to everyone on your list, you can also add a personal touch by sending a handwritten message with each gift.
4. Make your brand stand out with custom-branded gift wrap
In an office where many gifts arrive each day in December, it can be hard to keep track of who sent each gift basket. You can make yours stand out amongst the pile with branded wrapping paper, note cards, and even gifts customized with your corporate logos. This attention to detail will help keep your brand top-of-mind.
Make your gift stand out with custom-branded wrapping paper
5. Partner with a gifting solutions provider
Holiday gifting done right can be a time-consuming project. An easier option is to enlist the help of a gifting solutions provider like Gravy to do the heavy lifting, freeing up your time to focus on more high value tasks associated with the bottom line. The gifting consultants at Gravy maintain a curated collection of gifts that are unique, memorable, and business-appropriate.
Outsourcing the headaches associated with procuring and storing gifts, and dealing with shipping providers means that you can focus your attention where it counts—building strong relationships with your customer advocates, employees, and partners.
Go forth and spread some holiday cheer
By standing out with a perfect gift in December, your company is sure to stay top-of-mind in the eyes (and hearts!) of your customers in the new year!
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