Accomplished SaaS Leader David Priemer Joins Influitive to Scale the Advocate Marketing Software Company’s Sales Operations and Develop Next Generation Sales Talent
TORONTO – October 17, 2016 – Today Influitive, the advocate marketing experts, announced the addition of David Priemer as Vice President of Sales to scale and systematize the company’s sales operations for predictable, rapid revenue growth. David, a scientist turned four-time tech entrepreneur, joins Influitive from Salesforce, where he was the Vice President of Commercial Sales and resident growth evangelist as Principal of Salesforce’s Leadership Academy. Previously, he was a founding member and Vice President of Sales at Rypple (acquired by Salesforce).
“We are excited to have an experienced sales leader of David’s calibre, someone who has helped scale high-growth sales organizations at both start-ups and larger enterprises” says Mark Organ, founder and CEO of Influitive. “At Influitive, we aim to provide exceptional value to help businesses generate customer advocacy throughout every step of the sales process. David’s track record of developing great sales leaders at Salesforce will be a huge asset for us as we nurture the industry’s best sales talent at Influitive.”
The Influitive sales team has accomplished 10X revenue growth in just over two years – delivering successful advocacy programs to top-tier organizations like Hootsuite, DocuSign and Marketo. In that time, headcount has rapidly increased from 4 to 40 sales team members to meet rising demand for advocate marketing software solutions.
“The nature of sales is changing. With customers being exposed to more information and corporate messaging than ever before, the impact of advocacy has never been more powerful,” says David Priemer. “I’ve experienced firsthand the role that advocacy has played over hundreds of deals in my career, and now I’m thrilled to help B2B companies make it a keystone of their growth.”
As Influitive’s VP of Sales, David will grow and lead the team to become a best-in-class SaaS sales organization. To do this, he will be investing heavily in the development of future sales leaders and talent at Influitive.
Earlier in his career, David served as Sales Operations Director at Varicent Software and Director of Solution Engineering at Workbrain. He holds an M.A.Sc. in Chemical Engineering from the University of Toronto and a B.Sc. in Chemistry and Atmospheric Science from York University.
Read more about David Priemer in his blog post on the future of sales.
Influitive is driving the shift from company-centric marketing to advocate marketing. Influitive helps B2B companies to spark, build and sustain a movement behind their brands through the voice of their most passionate advocates. Influitive’s advocate marketing platform is purpose-built for driving deep human engagement at scale – persistently engaging customers, employees and partners to participate wherever advocacy happens. Influitive makes marketing investments better, giving companies an overwhelming advantage in expanding reach, accelerating sales revenue, and increasing customer retention and growth. To learn more, please visit www.influitive.com.