Congratulations to the 2013 Bammies Winners!
These 10 companies and individuals have set the gold standard for advocate marketing success, showcasing that when you put your fans, advocates and evangelists at the heart of your marketing programs, you can drive brand, demand and revenue in a huge way.
Click the video thumbnails below to watch Influitive’s congratulations videos for each of the winners. For more details about the winners and how they were selected, please read the press release here.
Advocate Marketing Program of the Year Award
In recognition of the best overall advocate marketing strategy, tactics and results, as decided by public voting.
Best Referral Program Award
In recognition of a company that made referrals a predictable engine of revenue growth built on a foundation of advocacy.
Winner: Act-On Software
Best Use of Advocates at an Event Award
In recognition of a company that mobilized their advocates to transform the standard B2B event, such as a conference or user group, into an extraordinary gathering of enthusiasts.
Best Advocate Experience Award
In recognition of a company that created a special experience for customers and other advocates, strengthening advocate relationships, increasing loyalty and boosting engagement.
Winner: Oracle Eloqua
Best Product Review Campaign Award
In recognition of a company that demonstrated a sustained, effective campaign to gather genuine product/company reviews, recommendations and endorsements from their advocates.
Best Above and Beyond Advocacy Award
In recognition of a single customer who demonstrated an amazing level of advocacy that delivered serious benefits for a company they work with.
Winner: David May, Director of Contact Center at Schumacher Group, advocating for inContact
Big BAM! Business Impact Award
In recognition of a company that generated the greatest results from advocacy in areas such as: improvements in brand perception, traffic, conversion, leads, opportunities, pipeline acceleration and revenue.
Best Content and Social Engagement Award
In recognition of a company that has significantly increased the reach and effectiveness of social media or content marketing campaigns through the active participation of advocates.
Winner: Cisco Systems
Best Advocates Unite! Award
In recognition of a company that catalyzed the greatest amount of advocacy momentum in support of their business goals.
Advocate Marketer of the Year Award
In recognition of a marketer who served as an agent of change in their organization, rallying others to embrace the power of advocate marketing and bring it to life.
Winner: Liz Richardson, Social Media Manager at Bomgar