UPDATE: Application period for the 2017 BAMMIES is now officially closed! Finalists will be announce the week of November 13th!
1 Best Discover, Nurture and Mobilize Strategy
3 steps to success
We know it’s critical for successful advocate programs to discover, nurture, and mobilize fans in creative ways for scalable growth.
This award will go to the company that created the best overall strategy for consistently discovering potential new advocates, nurturing strong relationships with them, and then mobilizing those new advocates in ways that made a broad impact for their organization.
2 Best Advocate Community
All the Advocates
You’ve excelled in building an amazing group of customer advocates–but that wasn’t enough. Your organization is also finding and leveraging prospects, partners, influencers, employees, alumni and even investors (for example) to become advocates.
The winner of this award will show how they built an advocate community that includes a variety of different groups or personas, and the impact this has had on their business.
3 Best Global Customer Advocacy Program
Advocacy All Over
This is the story of your global group of fans – a community that goes far beyond the shores of your home country. This community of global advocates positively engages each other to discuss your organization and the industry as whole.
The company that wins this award will share the story of how they have nurtured their advocates from across the globe to develop a raving community that delivers serious benefits for your business.
4 Best Advocate Generated Content
Marketing is better when we do it together
Every company wants an army (or nation!) of advocates shouting their praise from the mountain tops.
This award will go to the company that has catalyzed the greatest advocacy momentum in support of content creation that delivers social proof. Whether it’s a blog post, webinar, product review, or something better, we want to know how your advocates have effectively and efficiently helped you create powerful content on behalf of your organization.
5 Best Referral Program
I know a guy who knows a guy…
What’s better than a lead referred to your business by a happy advocate? Some businesses pray for these referral leads. Not you. You made referrals a predictable engine of growth built on a foundation of advocacy.
The winner of this award will have a referral program that their advocates enjoy participating in, and that has generated leads that resulted in sales.
6 Best Use of Advocacy for Events
Building event buzz with an advocate swarm
You can draw crowds and manage events as good as any other marketing pro. But nothing makes an event more memorable than a crowd of advocates that infuse every keynote, session, and reception with their passion and excitement.
The winner of this award mobilized their advocates and leveraged advocacy to transform a standard B2B event, such as a conference, meet-up, or user group, into an extraordinary display of the power of advocates.
7 Best Advocate Experience
If It Feels Good, Do It
True advocates simply want to be recognized for their contributions and to feel like they are part of your organization. Creating that experience requires creativity, planning and communication.
The winner of this award engaged fans by creating a kind of special experience that strengthened advocate relationships and loyalty. The winner of this award created a truly rewarding advocate experience.
8 Big Bam Business Impact
Fueling the Fire with Advocacy
It’s the domino effect: your advocate marketing campaign moved your advocates to action, and their actions moved the needle on your business metrics, impacting your business in a measurable way.
The winner of this award will share how their program generated measurable results in areas such as: improvements in brand perception, product quality, customer lifetime value, traffic, conversion, leads, opportunities, pipeline acceleration, or revenue. Nominees should be prepared to submit results of their program and describe how the program success is calculated and tracked.
9 Advocate Marketer of the Year
The Advocate Marketing Hall of Fame
All other award categories speak to the power of an advocate marketing campaign, the customer experience or the business results. But it’s visionary marketers that bring these programs to life, and this award recognizes an individual for their vision and achievements.
The winner will have served as an agent of change in their organization, rallying others to embrace the power of advocate marketing. They are a driving force behind their program, who demonstrates not only an understanding for how advocacy can benefit the business, but the leadership necessary to bring their vision to life.
10 Advocate Marketing
Program of the Year
This is it, the big one. Other marketers sparked a little magic, but you made it rain. The Advocate Marketing Program of the Year award celebrates the best overall advocate marketing strategy, tactics and results. We’re not looking for ideas and dreams here. We’re looking for a program that has delivered measurable value through inspiring and flawless execution.
Because it’s so important, we let your advocates decide (and put our nominees’ advocate marketing programs to the test!) Share your story and be sure to include testimonials from your advocates that detail why THEY think you have the best advocate marketing program around!.