Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey

Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey

B2B buyers continuously seek proof from their peers when making buying decisions. In fact, according to SiriusDecisions 67% of the buyer’s journey is done digitally before contacting a sales rep. So how can B2B brands influence this process? The key is to mobilize...
7 Tips For Making Your Customer Success Team More Powerful Than Ever, Using Advocacy

7 Tips For Making Your Customer Success Team More Powerful Than Ever, Using Advocacy

On Valentine’s Day this year, Nicole Dingley, Director of Customer Success at Wiley—a publishing and education technology company—gave each of her customers a gift card and asked them what it is that they love most about the company and product. Within 24 hours, she...