Tiffani Bova On Evolving The B2B Customer Experience: “Be Where The Puck Is Going”

Tiffani Bova On Evolving The B2B Customer Experience: “Be Where The Puck Is Going”

When it comes to B2B sales and marketing, old habits die hard. And it’s a shame, because while the traditional sales process has been slow to change, consumers—enabled by new technology—have evolved quickly. Many B2C brands are already delivering inspiring customer...