The BAMMIE Awards recognize companies and marketers for outstanding campaigns that capture and promote the enthusiasm of their customers, fans, and evangelists. The application period for the 2018 BAMMIES is Wednesday, August 15th – Wednesday, Sept. 12th.
1 Best Advocate Marketing Award For
Most Engaged Advocate Community
You’ve excelled at building an amazing advocate community that keeps them coming back for more.
The winner of this award will show how they built a highly engaged advocate community that includes re-engagement tactics or campaigns leveraged to keep engagement strong and as a result have a high percentage of their overall advocates engaged in their community.
2 Best Advocate Marketing Award For
Best Advocate-Generated Content campaign
Every company wants an army (or nation!) of advocates shouting their praise on the public stage.
This award will go to the company that has catalyzed the greatest advocacy momentum to create user-generated content. Whether it’s an eBook, case study, webinar, or product review campaign, we want to know how your advocates have helped you create powerful content and the results it’s had for your organization.
3 Best Advocate Marketing Award For
Best Advocate-Driven Referral campaign
What’s better than a lead referred to your business by a happy advocate? Some businesses pray for these referral leads. Not you. You made referrals a predictable engine of growth built on a foundation of advocacy. Share your best campaign or overall strategy to showcase how you’ve driven highly qualified referral leads and the impact they’ve made for your sales team.
The winner of this award will have a referral program that their advocates enjoy participating in, and that has generated leads that resulted in sales.
4 Best Advocate Marketing Award For
Best Use of Advocates for Events
You can draw crowds and manage events like a pro. You know that nothing makes an event more memorable than a crowd of advocates who infuse every keynote, session, and reception with their passion and excitement.
The winner of this award mobilized their advocates and leveraged advocacy to transform a standard B2B event, such as a conference, meet-up, or user group, into an extraordinary display of the power of advocacy.
5 Best Advocate Marketing Award For
Best Advocate Impact on Product Development
Having a supportive advocate community is key for developing a long lasting product that is designed for what it’s customers and users want or need. From beta groups to product feedback to customer advisory boards, your community can help boost the development and go-to-market strategy for your company’s products.
This award will go to an advocate program that showcases how it has leveraged its community to drive product innovation and support product development in meaningful ways.
6 Best Advocate Marketing Award For
Best Use of Advocacy to Support Customer Success
Customer Success and advocacy go hand-in-hand. The best advocacy programs help scale the CS function while enhancing the customer experience along their entire customer journey from pre-sale to post-sale.
This award showcases how to best leverage an advocate community to support the customer journey and scale customer relationships.
7 Best Advocate Marketing Award For
Biggest Sales Impact by Advocates
Your brand advocates are key to driving and influencing sales pipeline. Through referrals, references, cross-selling, and social proof – advocates are the key to driving sales revenue and success. Your advocates want to show your sales prospects how amazing your company is and why they should join the club!
This award will showcase how advocates and an advocate community can support and accelerate sales for an organization, including its influence on sales pipeline.
8 Best Advocate Marketing Award For
Best Program ROI
It’s the domino effect: your advocate marketing campaign moved your advocates to action, and their actions moved the needle on your business metrics, impacting your business in a measurable way.
The winner of this award will share how their program generated measurable results in areas such as: improvements in brand perception, product quality, customer lifetime value, traffic, conversion, leads, opportunities, pipeline acceleration, or revenue. Nominees should be prepared to submit results of their program and describe how the program success is calculated and tracked.
9 Best Advocate Marketing Award For
Advocate Marketer of the Year
All other award categories speak to the power of an advocate marketing campaign, the customer experience or the business results. But it’s visionary marketers that bring these programs to life, and this award recognizes an individual for their vision and achievements.
The winner will have served as an agent of change in their organization, rallying others to embrace the power of advocate marketing. They are a driving force behind their program, who demonstrates not only an understanding for how advocacy can benefit the business, but the leadership necessary to bring their vision to life.
10 Best Advocate Marketing Award For
Program of the Year
This is it, the big one. Other marketers sparked a little magic, but you made it rain. The Advocate Marketing Program of the Year award celebrates the best overall advocate marketing strategy, tactics and results. We’re not looking for ideas and dreams here. We’re looking for a program that has delivered measurable value through inspiring and flawless execution.
Because it’s so important, we let your advocates decide (and put our nominees’ advocate marketing programs to the test!) Share your story and be sure to include testimonials from your advocates that detail why THEY think you have the best advocate marketing program around! The winner of this award will be determined by popular vote that will take place in your own advocate community.