Advocamp 2016 Activities For Newbies, Execs And Advocate Marketing Pros

Advocamp2015Have you ever shown up to a conference eager to learn new things, only to be disappointed by sessions that don’t live up to your expectations? (I know I have).

A conference is a big financial and time investment, and you don’t want to waste it on boring (or irrelevant) presentations. You want to gain knowledge you can take back to the office and put into practice ASAP.

That’s why we’ve put together a diverse lineup of unique talks and networking opportunities for Advocamp 2016—the biggest gathering on customer engagement and advocacy (coming to San Francisco this March!). There will be free workshops, inspiring keynotes and peer-to-peer discussions that will appeal to every attendee—no matter their industry or experience level.

Below, we’ve curated the most relevant events and talks for three attendee personas: the newbie, the executive and the pro practitioner.

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First-time Advocamp attendees

If you’re new to the concept of customer advocacy, or your organization is just starting to think about customer engagement, we’ve got some activities that can give you a running start.

1. Keynote: How to Transform Your Life and Business Through Advocacy

Mark_Organ_headshotMarch 8, 9:00-9:30 AM, Main Auditorium

In this keynote by Mark Organ, Founder & CEO of Influitive, you’ll learn the powerful effects advocacy can have on your professional and personal life when you approach it the right way.

2. Certification: Advocate Marketing Fundamentals

March 7, 1:00 – 5:00 PM, Track One

Learn the impact advocate marketing can have on your sales funnel, and the fundamentals of creating and running a successful advocate marketing program with this certification program run by an expert whose done it all before.

3. Advocamp After Dark Party

March 8, 8:30 PM – 12:00 AM, Terra Gallery at the Hyatt Regency

After a full day of learning, you deserve some fun. Come celebrate at the best shindig in town: the Advocamp After Dark Party! You’ll sip on moonshine under the stars with your fellow campers. (But remember: whatever you do, don’t feed the bears!)

Managers and executives

Interested to know how advocate marketing can improve your corporate strategy and help every department reach their annual targets? Look for these informative sessions:

1. Keynote: Using Your Brand to Create an Army of Zealots

March 8, 10:30 – 11:30 AM, Main Auditoriumjoseph_jaffe_zero_marketing_strategy

In this exciting keynote, Joseph Jaffe, CEO/Co-Founder of Evol8tion, will share how shifting brand focus to retention could be the most profitable and effective business move you’ll ever make.

2. Networking Campfires

Daily, Exhibit Hall

Our Advocamp networking campfires aren’t like the unstructured and ineffective milling about you’ve experienced at other conferences. Gather in small, targeted group conversations to share stories, strategies and goals with other like-minded campers. (Campfire topics will be posted at Advocamp with signs directing you to the appropriate spot. No need to register or do anything in advance!)

3. AMP Talk: Fuelling Hyper-Growth Through Experience-Driven GTM

Bill_MacaitisMarch 8, 11:00 – 11:18 AM, Main Auditorium

Slack is one of the fastest growing business applications in the world, and their CMO, Bill Macaitis, is going to share the go-to-market strategies that helped make it happen. Drop in and hear his inspiring insights and tactics. We promise it will change the way you think about your business (scout’s honor!).

Experienced advocate marketing practitioners

Are you an experienced marketer, sales rep or customer service professional who already knows the power of advocate marketing? Never fear, we’ve got something for you, too!

1. Workshop: Internally Elevating Your Advocate Marketing Program – And Your Career

March 7, 1:00 – 5:00 PM, Track Two

Do you want to make your current advocate marketing program more successful and engaging? Learn how to find the internal support that will help you expand your pool of resources and create a better program for your advocates (while gaining more cross-departmental buy-in at the same time!).

2. Amp Talk: Why High Quality Relationships Precede High Quality Referrals

Michael_BeahmMarch 9, 10:23 – 10:41 PM, Track One

Michael Beahm, Sr. Marketing Manager at Blackbaud, is the master of generating high-quality referrals. In his talk, he’ll share how he turned a $13,000 a year referral program into a successful advocate marketing program that generated $200,000+ in pipeline in its first year—and how you can do it, too.

3. The Advocamp Online Experience

Join online or access from our Advocamp 2016 app

Want to connect with advocate marketers just like you and get inspiration for your own program? Sign up for the Advocamp Experience. You’ll receive special challenges before, during and after the event to help you learn and discover more about the event. Plus you’ll have fun competing with other campers for some nifty prizes!

What sessions or events are you most looking forward to at Advocamp 2016?

The CMO’s Guide To The Next Gen Customer Experience
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