#advocatemktg Twitter Chat Recap: Advocate Marketing Use Cases

Choice conceptEven though advocate marketing has the word “marketing” in it, it’s actually a strategy that can be implemented across an organization. It might live in marketing, helping with demand generation, content creation, brand awareness and more, but advocate marketing can contribute to customer success, product and sales goals as well. The opportunities are endless.

Unfortunately, endless opportunities can feel a little bit overwhelming when you’re just getting started. Many marketers choose a couple of those to start and expand once they’re up and running. Others limit themselves even further, starting with just one use case and slowly rolling out more once they’ve experienced some success with that initial trial. It all depends on your organization’s level of buy-in and participation when it comes to advocate marketing.

We brought this discussion to a savvy group of B2B marketers yesterday during Influitive’s third #advocatemktg Twitter Chat, which takes place every other Thursday at 2 p.m. ET (11 a.m. PT). Their responses further emphasized that there is no one-size-fits-all strategy, but they all agreed that getting advocates involved in pretty much everything was their aim.

Check out the highlights from the chat below and then join us for the next Advocate Marketing Twitter Chat on Thursday, September 11 at 2PM ET (11AM PT), when we’ll be discussing how to mobilize your advocates to boost event ROI.

The next #advocatemktg Twitter Chat:

Thursday, September 11 at 2 p.m. ET (11 a.m. PT)
Topic: Mobilizing advocates to boost event ROI

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