#advocatemktg Twitter Chat Recap: Best Practices For Getting Advocates Engaged

3D teamworkYour advocates adore you. They love what you stand for, what you do, and who you are! But if you don’t show them the same amount of love back, they may turn their backs and leave. You need to get your advocates engaged and keep them there.

What does advocate engagement mean? It is creating a meaningful bond between you and your advocates. Treating them as a mailing list is not engaging. They’re not getting any value in return for their efforts.

So where do you start engaging your advocates? Your advocates already know a lot about you, so it’s time to get to know them! Use resources such as surveys, polls, and pose challenges to figure out what they like. Get to know what do they want and what they expect from you. This will help you with developing your advocate marketing program and your advocates will feel more connected with your company. Experiment, test different options, or go out on a limb with something new and exciting! See what things pique your advocates’ interests the most.

Measuring levels of engagement is key to determining how effective your practices are. There are many tools available to measure how many advocates participated in your challenges, or how many advocates responded to your questions. But the best way to determine whether or not your advocates are engaged is by keeping up with analytics periodically to see which activities get the best interaction levels. Keep track of which activities perform best and continue to include them in your mix.

Advocacy isn’t prone to “big failures”. You may put up some challenges that may turn around great results, and others not so much. Or if you keep asking, asking, and asking your advocates to do something for you, but you haven’t given them any value back. That is a one-sided relationship that no one wants to be in. No group of advocates have the exact same motivations and interests, so the key here is to keep trying and testing different tactics to figure out what would be most effective. Also, surprise them with some spontaneity and fun!

On Thursday, October 9th, we asked a group of B2B marketers in our bi-weekly #advocatemktg Twitter Chat to discuss the best practices for getting advocates engaged.

The key to advocate engagement is developing a personal bond with your advocates. The base of a relationship with your advocates begins with getting to know them on a personal level. Ask them about what they like, what their interests are, or where they like to go. Questions like these provide valuable data for you in order to build the best advocacy program for your company. Keep them busy with new challenges or information that would be of value to them. Make them feel known and valued – so engage, engage, engage!

Check out the highlights from the chat below and then join us for the next Advocate Marketing Twitter Chat on Thursday, October 23rd at 2PM ET (11AM PT), when we’ll be discussing the rise of the customer marketer.

The next #advocatemktg Twitter Chat:

Thursday, October 23rd at 2 p.m. ET (11 a.m. PT)
Topic: The Rise of the Customer Marketer

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