#advocatemktg Twitter Chat Recap: Employee Advocacy

Your employees aren’t just “the people who work for the company”. They can be a company’s biggest marketing asset, yet they are often the ones that are overlooked when we think of advocate marketing.

Your employees know the brand — heck, they help create it. So they’re well-positioned to be able to genuinely talk about it.

Employee advocacy is all about empowering and engaging your employees. It’s about finding those passionate employees who are willing to advocate for you both inside and outside of work. If employees love working for your company, they are in the best position possible to spread the word about your product and help you reach your goals,

The difference between employee advocates and other types, such as customers or partners, is that employee advocates have unique incentives: they know the ins and outs of your company so they are able to provide valuable and honest feedback. Customer and partner advocates are more about engaging and building relationships, but since you have already established relationship with your employees, you are able to mobilize them to provide you with feedback. Acting on their suggestions will give them ownership and encourage even more participation and advocacy!

This week, we discussed the topic of employee advocacy during our bi-weekly #advocatemktg Twitter Chat with a group of B2B marketing experts who weighed in on their views. The general consensus was that engaging your employees in employee advocacy only provided the best results. There were significant spikes in social media engagement as well as utilizing employees to aid in creative campaigns.

Check out the highlights from the chat below and then join us for the next Advocate Marketing Twitter Chat on December 4th at 2PM ET (11AM PT), when we’ll be discussing BAM!TV with some special guests!

The next #advocatemktg Twitter Chat:

Thursday, December 4th at 2 p.m. ET (11 a.m. PT)
Topic: BAM!TV

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