#advocatemktg Twitter Chat Recap: Mobilizing Advocates To Boost Event ROI

dreamforceEvents are expensive. After you’ve factored in the amount of money you’ll be spending on sponsorships, travel, ticket prices, and the other expenses, you may end up with a hefty total of hundreds or even thousands of dollars. To minimize the cost, why not turn to your advocates to help you with your marketing strategy?

Companies tend to overlook this strategy when it comes to planning for tradeshows, conferences, and other events. They sometimes forget that their advocates will be attending these events as well.

When mobilized effectively during events, advocates can become one of your most powerful marketing assets. Face-to-face communication has been proven to create a deeper and more meaningful relationship with people, and by applying this concept, engaging your advocates in your event marketing strategy can contribute a lot of value for very little cost.

During our discussion in our #advocatemktg Twitter Chat, which takes place every other Thursday at 2 p.m. ET (11 a.m. PT), many ideas were being passed around among a group of B2B marketers on how they have mobilized their advocates to boost their event ROI.

The consensus: no matter what type of event you are hosting, integrating an advocate marketing strategy is extremely beneficial and provides great outcomes. It can also be fun and engaging for both you and your customers or partner!

Check out the highlights from the chat below and then join us for the next Advocate Marketing Twitter Chat on Thursday, September 25 at 2PM ET (11AM PT), when we’ll be discussing getting buy-in (and budget) for your advocate marketing program.

The next #advocatemktg Twitter Chat:

Thursday, September 25 at 2 p.m. ET (11 a.m. PT)
Topic: Getting buy-in (and budget) for your advocate marketing program

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One Response to #advocatemktg Twitter Chat Recap: Mobilizing Advocates To Boost Event ROI

  1. […] functionality within Influitive’s advocate marketing software, Deena and her team were able to maximize their investment in the event by leveraging their advocates before, during and after the […]

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