#advocatemktg Twitter Chat Recap: The Rise Of The Customer Marketer

succes on top of the mountainTime doesn’t stop for anyone – and that includes marketing. The marketing world is constantly changing with developments in better and cheaper technology, larger reaches to audiences, and creating more meaningful relationships with customers. The rise of the customer marketer is upon us and it’s time to embrace it.

The definition of what a customer marketer does has changed. In the past, marketers have relied on campaigns and email blasts to broadcast a message to their customers. They marketed to their customers, but the interactions with them were limited to non-existent.

The customer marketer of today is still responsible for generating revenue, but they have taken on responsibilities designed to foster relationships to retain customers, reduce churn and increase advocacy. Creating advocate marketing programs and improving on the customer experience are key to keeping your customers happy enough to advocate for you.

We turned to a group of B2B marketing experts during our bi-weekly #advocatemktg Twitter Chat to hear what they have to say about the rise of the customer marketer.

We’ve come to a consensus that the customer experience is now. It’s become much more important to involve your customers in the sales cycle because people trust the word of their peers over the seller. Let’s start sharing THEIR stories instead of ours!

Check out the highlights from the chat below and then join us for the next Advocate Marketing Twitter Chat on November 6th at 2PM ET (11AM PT), when we’ll be discussing social media and advocate marketing!

The next #advocatemktg Twitter Chat:

Thursday, November 6th at 2 p.m. ET (11 a.m. PT)
Topic: Social Media and Advocate Marketing

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The Rise of the Customer Marketer

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