#advocatemktg Twitter Chat Recap: Who Is An Advocate Marketer?

Girl in black superhero maskAdvocate marketers are a whole new breed. They’ve flocked to advocate marketing from other functions of the marketing department – and beyond – due to their love of customers and keen insights into the value that mutually-beneficial customer relationships can unlock.

They’re former (and sometimes current) community managers, reference managers, social media marketers, marketing ops, field marketing, sales enablement pros, demand generators, product marketers and more.

But as advocate marketing becomes more of a priority for companies looking to replicate the incredible success and growth of companies like Acquia, DocuSign, ReadyTalk and many others, the role will have to become more clearly defined.

We asked advocate marketing practitioners what they think in our bi-weekly Advocate Marketing Twitter Chat: Who exactly is an advocate marketer?

Check out the highlights from the chat below and then join us for the next Advocate Marketing Twitter Chat on Thursday, August 28 at 2PM ET (11AM PT).

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