Advocate Marketing Blog
How We Used Account-Based Marketing To Target Our Top Prospects At Dreamforce

Account-based marketing is the newest buzzword in the B2B world, thanks to a new crop of technology that can help facilitate it. We wanted to test if we could make this strategy work at one of the biggest technology conferences in the world—Dreamforce 2015. In the weeks leading up to the event, many executives (or Continued

4 Customer Experience Investments Every Marketing Team Needs To Make

This summer, Influitive brought some of the brightest minds in customer engagement on the road to Atlanta and New York for our B2B Customer Engagement Leadership Series. Below, we’re sharing insights from a presentation by Joseph Jaffe, marketing thought leader, CEO and Co-Founder of Evol8tion, and author of Z.E.R.O. Zero Paid Media As The New Continued

Aligning People & Processes Around The Customer Experience

This summer, Influitive brought some of the brightest minds in customer engagement on the road to Atlanta and New York for our B2B Customer Engagement Leadership Series. Below, we’re sharing tips from a presentation by Jessica Cooper, Senior Manager of Global Customer Advocacy at Alfresco, about how companies can align people and process around the customer experience Continued

Why The Right Rewards Can Drastically Improve Customer Engagement

This summer, Influitive brought some of the brightest minds in customer engagement on the road to Atlanta and New York for our B2B Customer Engagement Leadership Series. Below, we’re sharing key highlights from a presentation by Michael Beahm, Customer Advocate Marketing Manager at Blackbaud. Watch Michael’s presentation to learn how he turbo-charged his company’s referral Continued

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6 Steps To Aligning Your Customer Engagement & Sales Efforts

This summer, Influitive brought some of the brightest minds in customer engagement on the road to Atlanta and New York for our B2B Customer Engagement Leadership Series. Below, we’re sharing key insights from Heather Pepe, Sales Enablement Manager at PGi, Sophie Brown, Customer Marketing Manager at Bomgar, and Angela Higgins, Customer Engagement Manager at Code42, about the Continued

Why VC Firms Can Benefit From Customer Engagement Best Practices

This summer, Influitive brought some of the brightest minds in customer engagement on the road to Atlanta and New York for our B2B Customer Engagement Leadership Series. Below, we’re sharing key highlights from a presentation by Chris Fralic, Partner at First Round Capital, about how VC firms can drive the success of the entrepreneurs they work with—and their own Continued

B2B Leaders Share 4 Big Customer Engagement Blunders

The B2B Customer Engagement Leadership Series brought local marketers and entrepreneurs together in New York City on July 28 to discuss the new ways companies are improving the customer experience to inspire valuable acts of customer advocacy—and drive growth in the process. The speakers, which included Megan Heuer, VP and Group Director at SiriusDecisions, Chris Continued

5 Signs You Have A Customer Experience Problem

This summer, Influitive brought some of the brightest minds in customer engagement on the road to Atlanta and New York for our B2B Customer Engagement Leadership Series. Below, we’re sharing key highlights from a presentation by Megan Heuer, VP and Group Director at SiriusDecisions. Watch her presentation to learn about the connection between customer engagement Continued

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5 Takeaways from the B2B Customer Engagement Leadership Series – Atlanta

This week, Influitive hit the road to connect with more than 100 savvy marketers at Atlanta Tech Village, a progressive community hub and co-working office, housing 200+ tech startups. The B2B Customer Engagement Leadership Series featured a host of engaging speakers, including Megan Heuer, VP and Group Director at SiriusDecisions; Jessica Cooper, Senior Manager of Global Customer Advocacy Continued

The 3 Best Places To Invest Your Marketing Budget

The way we view media and buy products has changed a lot over the past few years, thanks to a constant stream of disruptive new technologies and increasing consumer connectedness. However, most marketers haven’t adapted their tactics to keep pace. This is the opening sentiment of Joseph Jaffe’s latest book, Z.E.R.O. Zero Paid Media As The New Continued