6 Real-World Customer Advocacy Examples
If you’re looking for customer advocacy examples, then you probably feel that your potential buyers don’t care about what your brand has to say. Instead, you’re leaning on customer advocacy. You want the peers of potential buyers – i.e., your customers – to speak for...
Why Advocacy in Marketing Matters
To answer why advocacy in marketing matters, we need to step back a bit. There comes a time in every marketer’s work where they hit a ceiling. It isn’t an existential crisis or anything, but it does keep us up at night. So, what’s this ceiling? It’s, for example, when...
Forrester Study: How Influitive Generates a 355% ROI
We’re in rough economic waters. Marketing teams across industries and regions now have to plan for driving growth, but with tighter budgets and smaller teams. In this backdrop, focusing on your existing customers is the smart – if not vital – investment. Increasing...
