Advocate Marketing Blog
5 Ways To Entice Customers To Be In Your Video Marketing Campaigns

B2B marketers can be pretty vain. All they usually do is talk about how great their products or services are… instead of letting their customers say it for them. With that in mind, we decided to create a fun video marketing campaign to get people talking—or shall I say, “singing”—about vain marketers. Everyone knows Carly Continued

How Namely Built A Passionate Community Of Advocates—And Saw Revenue Skyrocket

In the beginning of 2015, Namely, a HR, payroll, and benefits software company, had plenty of passionate customers…but no way to reach out to all of them. Amy Rosenberg, Namely’s Community Marketing Manager, had only a handful of customers to turn to when sales or other departments needed advocates for things like references or reviews. Continued

How We Crowdsourced Our New ‘Top Tips’ eBook From Our Customers

Our customers are experts at using our product. Nobody is better at advocate marketing than they are! So, when we wanted to create a new eBook to help our users increase customer advocacy through our platform, we had two choices: Write what we thought would make our customers more successful advocate marketers Crowdsource the top Continued

Advocamp Case Study: How We Created A Delightful Online Experience For Our First Conference

Advocamp started with one revolutionary idea: the future belongs to those companies that develop and mobilize advocates as their primary goal. When we say advocates, we aren’t just talking about satisfied customers. We mean cultivating raving fans who will happily promote your brand wherever they go. As advocate marketing experts, we believe that building customer Continued

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Infographic: The Hierarchy Of Needs For Advocate Development

As you recruit customers into your advocate marketing program, they become part of a community in which they grow and develop, both personally and professionally. Much like Maslow’s hierarchy of needs for human development, advocates have their own needs and motivations as they progress through the customer lifecycle and your advocate marketing program. As these Continued

Inside Influitive: Not Your Average Summer Company Party

Influitive just wrapped up it’s fiscal year on June 30th. After a highly successful year, the Influitive team took some time off on July 10th for the annual company summer off-site. This event was the perfect time for all of us to reconnect as a team and have fun along the way. We were able Continued

Inside Influitive: Fun In The Sun For The SickKids Foundation

Early one summer morning, on the beach at Ashbridges Bay in Toronto, thousands of people showed up for largest beach volleyball tournament in the world – and an Influitive team was amongst those competitors. It wasn’t just any tournament – it was the annual SickKids Foundation Heatwave beach volleyball tournament. Dozens of teams from all across the Greater Toronto Area were Continued

Make The SiriusDecisions Summit An Event To Remember

The SiriusDecisions Summit is fast approaching and this year’s theme focuses on sales, marketing and product alignment. Thousands of professionals will be sharing their knowledge, insight, best practices and services that will accelerate your business performance. SiriusDecisions will also be unveiling eight new research models for sustainable growth. To top it all off, Malcolm Gladwell Continued

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