Advocate Marketing Blog
How To Use Customer Visits To Increase Engagement And Advocacy

There are so many ways to identify and nurture advocates that sometimes you might miss the easy wins right under your nose. When your customers are in town for a vacation, conference, or business meeting, why not invite them to visit your office? Customer visits are a great way to deepen relationships with your advocates, as well Continued

Launching An Advocacy Program Part 8: Finding Inspiration

This is the eighth post in a series about launching a customer advocacy program. The latest post in the series described how to determine which facet of your program to focus on: reach or relationship. Because advocacy managers are so focused on day-day activities, we are prone to tunnel-vision. Sure, we set aside time to Continued

Launching An Advocacy Program Part 7: Reach vs. Relationship

This is the seventh post in a series about launching a customer advocacy program. The latest post in the series described how to run effective customer user groups. In May, I presented at Gainsight Pulse 2017, which drew 4,000+ Customer Success professionals to Oakland. They asked me to speak about the first two years of Continued

Launching An Advocacy Program Part 6: User Groups

This is the sixth post in a series about launching a customer advocacy program. In the first post in the series, we looked at building a team. The second post looked at data integrity. The third post focused on best practices for communicating with advocates. In the fourth post, we looked at best practices for Continued

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Launching An Advocacy Program Part 5: Customer Stories

This is the fifth post in a series about launching a customer advocacy program. In the first post in the series, we looked at building a team. The second post looked at data integrity. The third post focused on best practices for communicating with advocates. In the fourth post, we looked at best practices for collecting Continued

Launching An Advocacy Program Part 4: Customer Surveys

This is the fourth post in a series about launching a customer advocacy program. In the first post in the series, we looked at building a team. The second post looked at the plumbing or data integrity of the contacts and customers in the program. The third post focused on best practices for communicating with Continued

Launching An Advocacy Program Part 3: Emailing Your Advocates

This is the third of an ongoing series that will cover the journey of starting Crimson Hexagon’s customer advocacy program. In the first post of this series, we looked at building a team. The second post looked at the plumbing or data integrity of the contacts and customers in the program. If data integrity is Continued

Launching An Advocacy Program Part 2: Cleaning Your Data

This is the second of an ongoing series that will cover the journey of starting Crimson Hexagon’s customer advocacy program. In the first post of this series, we looked at building a team. This post will be about the data infrastructure of our advocacy program. It may be obvious, but communicating with customers is the Continued

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Launching An Advocacy Program Part 1: Forming The Perfect Team

This is the first of an ongoing series that will cover the journey of starting Crimson Hexagon’s customer advocacy program. Advocate marketing as a discipline came about as a result of the limitations of three B2B tech trends: Customer reference programs only effectively scale at large organizations Marketing automation’s primary focus is on prospects, and Continued