Advocate Marketing Blog
New Research: Here Are The 5 Learning Stages All Advocate Marketing Experts Go Through

At the heart of every successful advocacy program is a single marketer—a forward-thinker, a trailblazer, an innovator—who recognized the power of advocate marketing and ran with it. It takes a special kind of marketing professional to plan, execute, and measure the success of an advocacy marketing program—especially since they also must continually demonstrate to their Continued

Why Influencer Marketing Is Ruling The Content Kingdom, & Other Insights From Lee Odden

Dear content marketers: no one believes your brand’s messaging. However, they do believe influencers—we’re talking about pros in your field with whom you’ve established a genuine connection. (Not Kim Kardashian!) But how do you get them to help you spread your message—especially if you don’t have a huge budget to buy their affection? Lee Odden, Continued

Why Most Online Communities Are Destined to Fail—And 5 Ways To Save Yours

Listen, if you’re an online community manager, or are responsible for the success of an online community, you might want to know this: According to Gartner, 70 percent of online communities are destined to fail. But wait. There’s more. Despite the billions of dollars being poured into online communities, almost 70 percent of customers never Continued

4 B2B Content Marketing Myths That Need To Die, According To Jason Miller

As a B2B content marketer, you’re under a lot of pressure. It’s harder to get prospects’ attention with the sheer volume of content that’s out there. You’re expected to create tons of new and exciting content—often all by yourself (or with limited resources). Plus, increasingly globalized audiences mean that you have to produce even more Continued

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How To Turn A Sleepy B2B Support Portal Into A Thriving Advocate Community

The role of B2B communities is shifting. In the past, they tended to devolve into quiet support portals (or, at worst, ghost towns). However, as customer engagement and retention become increasingly important in a subscription-based world, marketers and community managers are focusing on leveraging communities to impact these metrics instead. This focus on customer experience is Continued

Infographic: Why Your B2B Online Community Needs Advocacy

Are branded communities living up to organizational expectations? Although hopes are high, B2B online communities frequently become nothing more than dead zones featuring the occasional support question—a far cry from their vibrant consumer counterparts. However, all that is changing. Recent research from CMX and Influitive on B2B communities shows that more and more organizations are Continued

The Value Of B2B Branded Communities In 2017

Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company. Even worse, these communities consistently fail to live up to expectations on both sides of the screen. Continued

Juntae DeLane’s 3 Tenets Of Powerful Digital Branding

As a content marketer, your ultimate goal is to create content that will nurture prospects and interest them in your organization. The problem: buyers don’t trust your content. Brands are increasingly seen as inauthentic, and content is viewed as less trustworthy than word-of-mouth from peers. So, what can content marketers do to fix their brand Continued

Report: 2017 State of Customer Marketing
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How Sujan Patel Writes Six Top-Ranking Blogs Every Week

As a content marketer, everything you do revolves around producing the best content as quickly as possible. However, in a world where competition for views is high, how can you strike a balance between quality and quantity? Sujan Patel, author, blogger, public speaker and co-founder of multiple startups including Mailshake and Narrow, has an answer. By Continued

What Does The Future Hold For Customer Marketing? Here’s 11 Predictions for 2017

There’s no denying that the importance of customer marketing is growing. The 2017 State of Customer Marketing Report indicates that over the next year, 93% of organizations expect that their customer marketing efforts will take on greater importance, and 62% will increase their staff or budgets in the customer marketing area. However, there isn’t a Continued