Advocate Marketing Blog
4 B2B Content Marketing Myths That Need To Die, According To Jason Miller

As a B2B content marketer, you’re under a lot of pressure. It’s harder to get prospects’ attention with the sheer volume of content that’s out there. You’re expected to create tons of new and exciting content—often all by yourself (or with limited resources). Plus, increasingly globalized audiences mean that you have to produce even more Continued

How To Turn A Sleepy B2B Support Portal Into A Thriving Advocate Community

The role of B2B communities is shifting. In the past, they tended to devolve into quiet support portals (or, at worst, ghost towns). However, as customer engagement and retention become increasingly important in a subscription-based world, marketers and community managers are focusing on leveraging communities to impact these metrics instead. This focus on customer experience is Continued

Infographic: Why Your B2B Online Community Needs Advocacy

Are branded communities living up to organizational expectations? Although hopes are high, B2B online communities frequently become nothing more than dead zones featuring the occasional support question—a far cry from their vibrant consumer counterparts. However, all that is changing. Recent research from CMX and Influitive on B2B communities shows that more and more organizations are Continued

The Value Of B2B Branded Communities In 2017

Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company. Even worse, these communities consistently fail to live up to expectations on both sides of the screen. Continued

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Juntae DeLane’s 3 Tenets Of Powerful Digital Branding

As a content marketer, your ultimate goal is to create content that will nurture prospects and interest them in your organization. The problem: buyers don’t trust your content. Brands are increasingly seen as inauthentic, and content is viewed as less trustworthy than word-of-mouth from peers. So, what can content marketers do to fix their brand Continued

How Sujan Patel Writes Six Top-Ranking Blogs Every Week

As a content marketer, everything you do revolves around producing the best content as quickly as possible. However, in a world where competition for views is high, how can you strike a balance between quality and quantity? Sujan Patel, author, blogger, public speaker and co-founder of multiple startups including Mailshake and Narrow, has an answer. By Continued

What Does The Future Hold For Customer Marketing? Here’s 11 Predictions for 2017

There’s no denying that the importance of customer marketing is growing. The 2017 State of Customer Marketing Report indicates that over the next year, 93% of organizations expect that their customer marketing efforts will take on greater importance, and 62% will increase their staff or budgets in the customer marketing area. However, there isn’t a Continued

Why High-Quality Relationships Precede High-Quality Referrals

You wouldn’t ask someone you just met to help you move…so why would you ask a customer you haven’t gotten to know for a referral? In his 2016 Advocamp AMP talk, Michael Beahm, Senior Marketing Manager at Blackbaud, explains how he achieved his aggressive referral goals by developing lasting relationships with his customer advocates first. Today I want Continued

Report: 2017 State of Customer Marketing
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7 Marketing Hacks To Build Brand, Generate Demand, and Grow Revenue

Building a top-notch marketing machine isn’t easy—but harnessing the power of your customer advocates will help. Andy Mackensen, Co-Founder and CMO of HUMAN and SnackNation, gives his top seven tips for creating amazing marketing content that will generate lots of evergreen leads. (Hint: start talking to your advocates!) Who’s ready to talk about some smart Continued

Fishing With Spears: Bringing Together Account-Based Marketing & Customer Advocacy

Sometimes using a net isn’t enough. To catch really big fish, you have to use a spear. In the B2B world, this means using account-based marketing to target the customers you really want to catch. The sharp tip that will hook them is social proof from peers they trust–like your brand’s advocates. In his 2016 Advocamp AMP Continued