Congratulations To The 2013 Best Advocate Marketing Awards Winners

Last night was one of the most exciting events in Influitive history to date (and that’s saying a lot).

We held the first ever Best Advocate Marketing Awards ceremony, honoring the inaugural winners of 10 awards that recognize the best of advocate marketing in referrals and reviews, social media and events, and everything in between.

The Best Advocate Marketing Awards, also known as The BAMMIES, recognize B2B companies that capture the enthusiasm of their customers, partners and fans, and turn it into a powerful force for igniting business growth.

The BAMMIES winners and their guests joined Influitive at Foreign Cinema in San Francisco’s Mission District for cocktails, dinner and the awards ceremony, where winners were presented with their trophies by Influitive founder and CEO Mark Organ.

2013 BAMMIES winners

The 2013 BAMMIES winners and their guests at Foreign Cinema

A panel of judges selected nine companies and individuals as winners, while the winner of the Advocate Marketing Program of the Year category was determined by popular vote from among 23 nominees. The public voting was held in early January and drew more than 12,000 votes.

You can see the full list of winners and runners up on The BAMMIES website or in our press release, but we thought it would also be fun to share some fun facts about The BAMMIES and the winners’ advocate marketing initiatives here in our blog. Check out 11 facts about The BAMMIES below the photo gallery from last night’s event:

Did you know…

11 facts about the 2013 Best Advocate Marketing Awards and winners

Best Referral Program Award winner Act-On Software generated 200+ high-quality leads through their advocate marketing program, ALUV, in late 2013, closing over $60K in new business. You can learn more about Act-On’s referrals in this case study.

Best Content and Social Engagement Award winner Cisco Systems hand-picked 142 advocates from 1,140 potential candidates for their Cisco Champions program. Those champions created 25 guest blog posts, 90,000 posts in the program’s online portal and nearly 450 tweets using the #CiscoChampions hashtag in one 30-day period.

The BAMMIES trophies are 12 inches tall and weigh nearly 10 pounds each!

ServiceNow, who took home the Best Use of Advocates at an Event Award, made the most of having all of their advocates in one place at their annual user conference, Knowledge. A whopping 93% of the conference’s user sessions were delivered by ServiceNow customers, 75 customers participated in on-site press/analyst interviews and videos, and they were able to generate an entire year’s worth of content with their customers at the event.

David May, Director of Contact Center at Schumacher Group and the winner of the Above and Beyond Advocacy Award, is a perfect example of how just one advocate can have a huge impact on a company’s bottom line. inContact estimates that David influenced approximately $1 million in revenue in 2013 through speaking opportunities, events, reference calls and more!

More than 12,000 votes were cast in the 12-day voting period for the Advocate Marketing Program of the Year Award.

DocuSign took home the Best Product Review Campaign Award because their advocates posted more than 100 reviews on sites like’s AppExchange in response to challenges in the company’s DocuSigners AdvocatesHQ program.

The name of the game in advocate marketing is mobilizing your customers, fans and evangelists, and ReadyTalk certainly did that in 2013. They were able to generate 47 referrals and 53 referenceable clients via the ReadyTalk Summit Club, as well as a ton of product reviews, content and social shares, earning them the first Advocates Unite! Award.

Best Advocate Experience Award winner Oracle Eloqua leads the pack in advocate recognition by hosting exclusive networking events, offering front row seating for advocates at their annual conference, inviting advocates to special parties and more.

Ceridian earned the Big BAM! Business Impact Award for transforming the way they do business with their advocate program, Ceridian XOXO. They moved away from the manual handling of references, have automated the recognition of their best customers and conducted over 260 references that affected millions of dollars in deals.

Bomgar took home the two biggest awards of the night – Advocate Marketer of the Year and Advocate Marketing Program of the Year – thanks to Liz Richardson and her team’s ability to take their advocate marketing program from just an idea to a living, breathing group of advocates who can be mobilized to support marketing initiatives, including winning The BAMMIES people’s choice award with 28.9% of the votes.


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