Influitive Top 10: Our Most Popular Blog Posts From 2014

For marketers, the end of the year tends to be a time of reflection. With new budgets, campaigns and goals on the horizon, we can’t help but look back on our results from the previous year in order to prepare to replicate what’s worked – and hopefully eliminate what didn’t.

For me personally, as a content marketer, one of the first places I start to dig into is our blog, examining traffic, social shares, engagement, etc. It’s always interesting to see what comes out on top.

In 2014, the most popular posts include an interesting mix of high-level strategic or visionary content for marketing leaders, and very practical, tactical articles for practitioners.

More than half of these Top 10 posts feature Influitive’s customers and advocates, which is a solid indicator that in 2015 we should be turning to our advocate marketing program to create content even more than we already are. As we recently revealed in Influitive Exposed, about one third of our total blog posts feature our advocates. Meanwhile, advocate-generated content makes up more than two thirds of the posts in this Top 10.

The Influitive Top 10
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1. 5 Advocates And Influencers Who Changed The Trajectories Of Disney, FUBU And More

With 4X more pageviews than our second-most popular article this year, this story takes the cake for most popular blog post of 2014. It’s a long read and the information doesn’t necessarily pertain to B2B marketing directly, but as a result the story appeals to a much wider audience than we would normally reach.

Fun facts:

  • It was posted in the “Today I Learned…” subreddit and drove thousands of visitors to the post in just a few days.
  • The post received 1400+ upvotes and 30 comments on Reddit.
  • Tech evangelist/blogger Robert Scoble noticed the post, which features the story of how he became an advocate for the messaging app YO, and left a comment on our blog.

2. Advocacy Coach’s Corner: Customer Onboarding At Influitive

A detailed overview of how Influitive onboards our new customers by teaching them how to plan, implement, launch, manage and measure a successful advocate marketing program. The post also features feedback from many of the folks who have already gone through our onboarding process successfully.

3. The Ultimate Customer Marketing Dream Team

As part of our Rise of the Customer Marketer campaign, we interviewed customer marketing leader Heather Watkins – formerly the Director or Customer Marketing at Marketo and now at Optimizely.

She was in the middle of building her ultimate customer marketing dream team from the ground up, so we asked her to share:

  • Which customer marketing roles are most important
  • Why they’re key to a successful marketing organization
  • And what she looks for when hiring her own dream team

Howard Tarnoff, SVP, Ceridian HCM

4. Top 10 Customer Engagement Strategies From Ceridian SVP Howard Tarnoff

As one of the HR tech/HCM industry’s foremost customer-centric business leaders, Howard Tarnoff shared his top strategies with a captive audience at Influence HR in June.

In this fourth most popular post, we recap his vision for customer engagement which can be applied at any organization.

5. Congratulations To The 2013 Best Advocate Marketing Awards Winners

We kicked off 2014 by celebrating the best-of-the-best in advocate marketing, honouring the winners of the 2013 Best Advocate Marketing Awards (aka The BAMMIES). This post features 11 fun facts about the 2013 Best Advocate Marketing Awards and winners. For example, did you know that more than 12,000 votes were cast in the 12-day voting period for the Advocate Marketing Program of the Year Award (which was ultimately won by Bomgar)?

6. Why Marketers Are Facing A Pandemic Of Epic Proportions

At the beginning of June, we uncovered a catastrophic, highly contagious virus and challenged marketers to cure it by participating in an interactive online contest called PANDEMIC.

Pandemic_HubFit

In this post, our VP of Marketing Jim Williams explains what the real pandemic is, why it threatens to destroy marketers everywhere, and how it’s up to each and every one of us to cure it by empowering our advocates to tell the world how amazing we are. Read at your own risk!

7. The Relationship Between Customer Engagement, Loyalty And Revenue

Featuring insights from top customer experience experts, including Constellation Research’s R “Ray” Wang and the Temkin Group’s Aimee Lucas, this post establishes how customer engagement can have a massive impact on revenue throughout the customer lifecycle. “We see companies who have improved engagement increase cross-sell by 22%, drive up-sell revenue from 13% to 51%, and also increase order sizes from 5% to 85%,” noted Wang.

8. How DocuSign’s Advocates Influenced Over $3 Million In Sales Pipeline

DocuSign's advocates influenced over $3 million in revenueOne of the biggest advocate marketing success stories this year was DocuSign. The company went public at the SiriusDecisions Summit with news of how DocuSign advocates have impacted its sales pipeline – to the tune of more than $3 million.

This in-depth advocate marketing success story includes:

  • The 3 phases of DocuSign’s AdvocatesHQ program
  • DocuSign’s big realization about advocate marketing
  • 5 lessons the company’s marketing team learned from their advocates

Joan Babinski, VP Marketing at Brainshark9. Brainshark’s Champions Program Increases Social Media Presence By 106% And Wins Major Industry Award

Another interesting case study about Brainshark’s success leveraging employee and customer advocates to boost the company’s social media presence.

As a result, Brainshark was honored with a Forrester Groundswell Award in the in the B2B Social Depth category.

The case study is also presented in the post using Brainshark’s own app.

10. The Power Of B2B Referral Marketing Programs

Referrals. Everyone wants ’em. Almost nobody has a strategy to get more of them, perhaps because they don’t understand just how powerful they can be for each and every business. This post highlights some research about the benefits of referrals, how social media can play a role in generating more referrals, and six stellar examples of B2B referral marketing programs.

What else worked -and didn’t work – this year?

In the first week of January, we’ll bring you an in-depth look at some of the biggest marketing campaigns we ran in 2014, complete with commentary from the Influitive marketing team members who worked on those campaigns.

In the meantime, take a well-deserved break and flip through Influitive Exposed: the revealing story of how customer, employee and partner advocacy helped our company achieve an average annual growth rate of 650%.

Influitive Exposed: A revealing new case study

Influitive-Exposed-coverAn intimate look at how Influitive has mobilized thousands of our own advocates to submit referrals, write reviews, act as references and more. We promise we won’t be shy as we reveal what worked – and what didn’t – in our own advocate marketing program, Influitive VIP.

Read the case study

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