As VP of Engineering and CTO at Influitive, Raif oversees the engineering team in building and strengthening Influitive’s advocate marketing platform. Prior to Influitive, Raif was the VP of Technology at Loblaw Digital where he was responsible for digital and e-commerce at Canada’s largest retailer. He was part of the founding team that started Loblaw Digital and grew the eCommerce business from zero to nine figures in four years. Previously, he was a founder or CTO of several venture backed startups in Silicon Valley and Toronto, three of which were acquired and two that reached millions of users. Earlier in his career, Raif had a tenure at a seed-stage venture capital firm in San Francisco where he gained experience in the business of startups. In the corporate world, Raif spent time at eBay and Deloitte. Raif holds an MBA from UC Berkeley and a B.Sc. in Computer Science & Mathematics from Queen’s University.