Advocate Marketing Blog
Want To Launch An Advocacy Program? Here Are 3 Hurdles You’ll Have To Overcome

You know those things you’re *supposed* to do that are good for you…like…flossing daily? Well, (gross) confession time: I rarely never used to floss. I thought it was a scheme dentists had with the flossing industry! For years, dentists told me that it would come back to haunt me—in the form of gum disease and/or Continued

16 Places To Build Brand Advocacy Into The Customer Journey

Think about the last time you had an unexpectedly positive experience with a company or product. (Maybe your barista threw in a free biscotti with your morning americano?) What did that experience make you want to do? You likely wanted to tell others about it, or (at the very least) send the company a congratulatory Continued

How To Train Your Employees To Be Brand Ambassadors

When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and Continued

How To Get More People Into Your Advocate Marketing Program—Without Another Email Blast

Once the honeymoon period of your advocate community has come and gone, how do you get new advocates to join your program? Cloud Elements, a unified API integration and management platform, wanted to get more advocates contributing to their program to give it the feeling of a true community. Since their program was still in Continued

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Have You Met “The Advocates”? (We Think You’ll Like Them…)

Hot under the collar about the overly automated last decade, common-law marketing personas Joe Buyer and Jane Consumer are getting hitched and seeking a legal name change. Meet The Advocates. Curbing the corporate-imagined script of the past several years, The Advocates no longer adhere to your best guess at buying behaviors, common characteristics and typical trends. Continued

How Staples Business Advantage Engages 4 Different Customer Types In Their Advocate Marketing Program

The key to turning your buyers into long-term, loyal advocates for your brand is to get to know them so well you know exactly what they want and need—possibly before they do. But what if your company caters to a lot of different buyers? How can customer marketers create targeted communications and relevant campaigns when Continued

5 Surprising Places To Find Your Top Brand Advocates (From Advocamp ’15)

Developing an army of loyal brand advocates should be at the top of every B2B marketer’s priority list this year. According to Forrester, “fostering advocates is essential to becoming customer-obsessed.” But before you can start engaging and nurturing your potential advocates, you need to know where to find them. Some of our top speakers from Continued

5 Steps For Setting Up A Successful Advocate Marketing Program

Growing and engaging your advocate community takes time—unless you know how to kick your program into overdrive from the start. In a live video discussion (moderated by Forbes contributor Mark Fidelman), Influitive CEO Mark Organ joined experienced advocate marketers Paul Hetherington, CRO at iCompass; and Bo Bandy, Director of Marketing at ReadyTalk, to share their Continued

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Why Connected Device (Internet of Things) Consumers Make Great Advocates

Everyone knows that person who always has the latest connected devices. These early adopters have the newest phone, smartwatch, fitness tracker or wifi thermostat before their friends. And they’ve got a strong opinion about the tech they use. They don’t just buy something because it’s new. These thoughtful consumers do their research. And they aren’t Continued

Use B2B Buyer Personas To Create Advocates After The Sale

Every smart marketer uses B2B buyer personas to drive their messaging so it resonates with prospects. However, they often forget to think about these personas when trying to engage their customers after the deal is signed. To turn customers into vocal and passionate brand advocates, marketers need to be able to speak their customer’s unique Continued