Webinar: Where are advocates in your revenue plan?

Despite the exploding number of resources supporting B2B marketers in their mission to drive revenue,  the struggle continues.  Even seasoned marketers still tend to view the funnel as a linear journey, taking comfort in simple math:  increase leads and you’ll increase revenue.  In today’s world, however, simply boosting your number of campaigns won’t necessarily bring home the big bucks, and a burnt out marketing team is almost guaranteed.

Advocate Marketing: mobilize advocates to manage lead to revenue processPart of the problem is that the old funnel metaphor doesn’t work. Funnels operate on immutable law of gravity. Buying processes do not.  What’s needed is a new framework that accounts for the inherent complexity and variability of a B2B purchase.

Thankfully, Lori Wizdo of Forrester Research has stepped in with Lead-to-Revenue Management, a comprehensive framework for marketers struggling to marry strategy, process and execution in pursuit of revenue.

We are delighted to have Lori join Mark Organ for a special webinar on Tuesday at 2 pm ET to discuss the one-two punch of  advocate marketing and Lead-to-Revenue Management (L2RM) and what it means for B2B marketing.

Customers no longer want to be talked at, which is exactly what traditional outbound marketing campaigns do best. Instead, they want to have actual conversations with brands.  Or better yet, with each other. Promoting this type of exchange taps into the power of social media and word-of-mouth, effectively growing your business by way of trust and loyalty rather than ad space.  That’s advocate marketing, and it can have a profound effect on the buying process. So, where does advocate marketing fit in your revenue plan?

Join us on April 16th at 2:00 pm ET for a fresh perspective, here’s what we’ll cover:

  • The five stages of L2RM, key tactics and the challenges and opportunities that come with each
  • How advocate marketing can optimize these stages, driving higher prospect engagement and conversion 
  • Recent investment trends in L2RM tools (like marketing automation)
  • Simple steps for getting started with advocate marketing without boiling the ocean. 

I hope you’ll be able to join us!

Update: This webinar was recorded and you can watch  the event presentation here or download the the presentation slides here

2 Responses to Webinar: Where are advocates in your revenue plan?

  1. Mandy Moore says:

    I enjoyed the webinar. It was an excellent overview of the advocacy marketing space. Thank you.

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