Welcome To The Customer Engagement Zone

Customer engagement zoneWe’re living and working in an increasingly social world – one that sales, marketing and customer success professionals are grappling to adjust to.

Your customers are connected within the social sphere, and this interconnectedness can drive them further from your company if you’re not careful.

Your sales team wants to know how to keep leads hot, your marketing team wants to spread the word about your product, and customer success wants to maximize retention.

Throughout the customer lifecycle, from acquisition to advocacy, the question being asked is:

How can we engage the right people, at the right time with the right information?

[one_third]82% of customers prefer multi-channel engagements[/one_third] [one_third]52% of senior marketers site customer engagement as their #1 concern[/one_third] [one_third_last]23% increase in average revenue for fully engaged customers[/one_third_last]

This is the age of the customer — a customer who will go elsewhere unless you’re maximizing every touch point in just the right way.

That’s why Influitive is teaming up with Gainsight, Demandbase, Vidyard, Certain and ReadyTalk to deliver the Customer Engagement Zone. It’s a collection of digital technologies that allow companies to create a multi-channel marketing strategy with measurable results.

Together, the companies that make up the Customer Engagement Zone offer a cohesive set of solutions that enable customer engagement at every stage of the buying cycle. Sophisticated marketers, sales professionals and customer success teams will find that a concerted customer engagement strategy generates, nurtures and converts leads like nothing else.

Learn how to increase customer engagement

The Customer Engagement Zone will be hosting a series of webinars leading up to the Marketo Summit. Tomorrow, Dan Steinman, Chief Customer Officer at Gainsight, will join our VP of Business Development, Chris Newton, to answer this question: “Can the Actions of a Single Advocate Create a Storm of Customer Success?”

Dan and Chris will explain why customer advocates are the most potent untapped resource for achieving goals in customer success, and will also action items for those wishing to identify and motivate advocates. Click here to register for the webinar on Thursday, March 6th at 10 a.m. PST.

Join the customer engagement party at the Marketo Summit

The Customer Engagement Zone will also host a party following the Marketo Summit Welcome Reception on April 7. We’ve rented out the Infusion Lounge – one of San Francisco’s hottest clubs. Save the date and stay tuned for more information on how to get your invitation!

Visit the Customer Engagement Zone website to discover how to use customer engagement to drive measurable results and learn more about our sessions at the Marketo Summit.

4 Responses to Welcome To The Customer Engagement Zone

  1. Scott Ingram says:

    Proud to be representing Certain in the Customer Engagement Zone. Looking forward to engaging in the Zone and at the engagement party. See you there!

  2. Bo Bandy says:

    At ReadyTalk, we’re excited to be a part of a group of cutting edge marketers who are intentionally thinking about customer engagement and interaction.Looking forward to learning from others!

  3. reena says:

    Customer engagement is integral to our work… thanks for sharing!

  4. scmckee says:

    ePlantSource is a startup in a niche industry, word-of-mouth means everything to us. I believe that advocate marketing can really help me get our customers involved. I am enjoying being a part of the customer engagement zone because it’s helping me see how the process can work successfully.

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