A Peek Inside Forrester’s Report On How Brands Can Win At Post-Sale Marketing

A Peek Inside Forrester’s Report On How Brands Can Win At Post-Sale Marketing

If you love something—be it a Netflix series or a great new tapas bar—what’s the first thing you do? You tell everyone, especially the people most likely to find it interesting. B2B brands and products are no different. But is your entire company doing enough to make...
Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate Marketers

Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate Marketers

If only reading your customers’ minds was as easy as peering into a crystal ball… Then you could get to know them on a personal level—a necessary part of laying the groundwork to engage them. The benefits of creating an engaged community are twofold: first, you’re...
The Foolproof 3-Step Strategy For Customer Retention and Loyalty

The Foolproof 3-Step Strategy For Customer Retention and Loyalty

The perils of leaving customer engagement and retention to chance This is a visualization of the typical SaaS buying process, which has clear stages and great content to guide buyers toward purchasing your product: This is a thing of beauty. People in your...
4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost Advocacy & Retention

4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost Advocacy & Retention

The rules of the game have changed—having the best software is no longer enough. Instead, delighting customers throughout their buying journey is the only way to meaningfully engage and retain them in today’s marketplace. A recent study by Walker predicts that “by...