A Peek Inside Forrester’s Report On How Brands Can Win At Post-Sale Marketing

A Peek Inside Forrester’s Report On How Brands Can Win At Post-Sale Marketing

If you love something—be it a Netflix series or a great new tapas bar—what’s the first thing you do? You tell everyone, especially the people most likely to find it interesting. B2B brands and products are no different. But is your entire company doing enough to make...
Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey

Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey

B2B buyers continuously seek proof from their peers when making buying decisions. In fact, according to SiriusDecisions 67% of the buyer’s journey is done digitally before contacting a sales rep. So how can B2B brands influence this process? The key is to mobilize...
How To Create A Discussions-First Community in 7 Steps

How To Create A Discussions-First Community in 7 Steps

Did you know that aside from food and shelter, social connection is one of the most important things that humans need to survive? According to Psychology Today, “belongingness is the driving force of human behavior.” So it’s not surprising to see that online...
Customer-Powered Product Development: How to Create Better Products & Increase Demand

Customer-Powered Product Development: How to Create Better Products & Increase Demand

Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” In my experience, most companies rely on time-consuming outreach to validate their products and gather customer...