The Top 7 Reasons Advocacy Programs Fail (And How To Fix Them!)

The Top 7 Reasons Advocacy Programs Fail (And How To Fix Them!)

In the 1989 film Field Of Dreams, a disembodied voice talked Kevin Costner into building a baseball field with some of the worst marketing advice of all time: “If you build it, they will come.” Success in advocate marketing takes way more than just launching a...
7 Tips For Making Your Customer Success Team More Powerful Than Ever, Using Advocacy

7 Tips For Making Your Customer Success Team More Powerful Than Ever, Using Advocacy

On Valentine’s Day this year, Nicole Dingley, Director of Customer Success at Wiley—a publishing and education technology company—gave each of her customers a gift card and asked them what it is that they love most about the company and product. Within 24 hours, she...
How Carbon Black Added 500+ New Members To Their Product Development & Marketing Teams

How Carbon Black Added 500+ New Members To Their Product Development & Marketing Teams

For a modern technology company to thrive, having a community of engaged customers is essential. Nobody knows this better than Kate Cohen, Senior Manager of Product Marketing at Carbon Black, a leading provider of endpoint security solutions. Carbon Black’s customer...