How ADP Has Built A Customer-Powered Enterprise (And How You Can, Too!)

How ADP Has Built A Customer-Powered Enterprise (And How You Can, Too!)

ADP is known throughout the world for their human capital management services. In fact, your paycheck might just have ADP’s name on it. In recent years, the way customers learn about ADP’s services has changed. They now conduct extensive research online and seek...
Your 3-Step Guide To Putting The New SiriusDecisions Customer Advocacy Framework Into Action

Your 3-Step Guide To Putting The New SiriusDecisions Customer Advocacy Framework Into Action

Last month, a stampede of over 3000 sales, marketing, and customer success pros took over the Mandalay Bay in Las Vegas for the SiriusDecisions Summit. They came ready to learn the latest insights from industry leaders about how their peers are driving business...
7 Tips For Making Your Customer Success Team More Powerful Than Ever, Using Advocacy

7 Tips For Making Your Customer Success Team More Powerful Than Ever, Using Advocacy

On Valentine’s Day this year, Nicole Dingley, Director of Customer Success at Wiley—a publishing and education technology company—gave each of her customers a gift card and asked them what it is that they love most about the company and product. Within 24 hours, she...
How Carbon Black Added 500+ New Members To Their Product Development & Marketing Teams

How Carbon Black Added 500+ New Members To Their Product Development & Marketing Teams

For a modern technology company to thrive, having a community of engaged customers is essential. Nobody knows this better than Kate Cohen, Senior Manager of Product Marketing at Carbon Black, a leading provider of endpoint security solutions. Carbon Black’s customer...