How To Create A Discussions-First Community in 7 Steps

How To Create A Discussions-First Community in 7 Steps

Did you know that aside from food and shelter, social connection is one of the most important things that humans need to survive? According to Psychology Today, “belongingness is the driving force of human behavior.” So it’s not surprising to see that online...
Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word & Create Interest

Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word & Create Interest

Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages just don’t resonate with your target market anymore. The key to unlocking and resolving such issues is leveraging your happiest customers. But how? Marketing teams can...
Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate Marketers

Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate Marketers

If only reading your customers’ minds was as easy as peering into a crystal ball… Then you could get to know them on a personal level—a necessary part of laying the groundwork to engage them. The benefits of creating an engaged community are twofold: first, you’re...