Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey

Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey

B2B buyers continuously seek proof from their peers when making buying decisions. In fact, according to SiriusDecisions 67% of the buyer’s journey is done digitally before contacting a sales rep. So how can B2B brands influence this process? The key is to mobilize...
Customer-Powered Sales: 3 Top Tactics for Using Advocates To Build Trust With B2B Prospects

Customer-Powered Sales: 3 Top Tactics for Using Advocates To Build Trust With B2B Prospects

When evaluating new products, B2B buyers don’t want to speak with sales reps. After all, why should prospective buyers trust someone whose greatest motivation is likely to be hitting their monthly sales quota? That is why prospects may ignore attempts you make to...
How ADP Has Built A Customer-Powered Enterprise (And How You Can, Too!)

How ADP Has Built A Customer-Powered Enterprise (And How You Can, Too!)

ADP is known throughout the world for their human capital management services. In fact, your paycheck might just have ADP’s name on it. In recent years, the way customers learn about ADP’s services has changed. They now conduct extensive research online and seek...