Customer-Powered Sales: 3 Top Tactics for Using Advocates To Build Trust With B2B Prospects

Customer-Powered Sales: 3 Top Tactics for Using Advocates To Build Trust With B2B Prospects

When evaluating new products, B2B buyers don’t want to speak with sales reps. After all, why should prospective buyers trust someone whose greatest motivation is likely to be hitting their monthly sales quota? That is why prospects may ignore attempts you make to...