Customer-Powered Sales: 3 Top Tactics for Using Advocates To Build Trust With B2B Prospects

Customer-Powered Sales: 3 Top Tactics for Using Advocates To Build Trust With B2B Prospects

When evaluating new products, B2B buyers don’t want to speak with sales reps. After all, why should prospective buyers trust someone whose greatest motivation is likely to be hitting their monthly sales quota? That is why prospects may ignore attempts you make to...
4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost Advocacy & Retention

4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost Advocacy & Retention

The rules of the game have changed—having the best software is no longer enough. Instead, delighting customers throughout their buying journey is the only way to meaningfully engage and retain them in today’s marketplace. A recent study by Walker predicts that “by...