The Power of B2B Referral Marketing Programs

The Power of B2B Referral Marketing Programs

When you want to try out a new restaurant, where do you turn for advice? Recommendations from friends and family, of course. The same is true in your professional life—except choosing new software is a little more important than picking a restaurant. This means that...
9 Stellar Referral Program Examples

9 Stellar Referral Program Examples

Referrals are an important part of a healthy B2B sales pipeline. According to LinkedIn, 84% of B2B decision makers start the buying process off with a referral. Referred prospects also convert 30% better than leads generated through other marketing channels, and have...