Corporate training and IT solutions professionals are constantly grappling with implementing new technologies their companies need to be efficient (and getting their less tech-savvy co-workers to adopt new tools quickly and easily). Plus, they don’t get a lot of thanks and praise for their efforts.
SMART Technologies, creator of easy-to-use interactive displays and integrated solutions that are crucial to meeting rooms around the world, saw their customers’ pain points as an opportunity to drive brand loyalty and awareness.
That’s why they created SMART Collaboration Champions, an advocate marketing program designed to make its customers feel empowered and special. In the exclusive community, customers receive helpful educational tips, fun challenges and networking opportunities. They’re also rewarded if they take time to help SMART, such as by referring peers, being interviewed for blogs, acting as references, and more. As a result, the program has turned SMART’s customers into vocal advocates for the brand and it has generated referral revenue for SMART.
But what exactly makes these tech-savvy folks engage with a program like SMART Collaboration Champions? We asked SMART Collaboration Champions member Jose Halupa, Manager, training developer and evangelist at Cineplex, to explain why he loves being an advocate.
To learn why professionals across industries are driven to advocate, check out our eBook series on engaging advocate personas.
1. The educational challenges are useful and fun
Jose likes that the advocate challenges provide bite-sized learning modules and how-to tips that he can relay back to different people in his organization via training sessions.
“If I didn’t participate in the advocate program, I would have no idea about some of the SMART product features,” he says. “It’s also fun when they throw in a brain teaser.” By mixing education and fun, the SMART team has made Jose a happier, more successful trainer.
2. It’s rewarding and user-friendly
Jose likes that the platform is really easy to use, and that he can earn rewards from interacting with content he can learn from. For every challenge he completes Jose earns points that he can use to redeem rewards through the program. “The Starbucks gift card rewards are nice because I can treat my colleagues to coffee.”
Jose participates in the SMART Collaboration Champions program once or twice a week on average. “I’m driven to visit more when there’s a reward I want to achieve within a certain timeframe,” he explains.