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Detailed Schedule
DAY ONE
Wednesday, August 5, 2020
Featured sessions
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10:15 AM ESTKeynote:
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11:30 AM ESTThe State of CommunitiesDavid SpinksFounder, CMX and VP of Community, Bevy
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2 PM ESTA CMO’s Perspective on the Value of Customer AdvocacyJulie O’BrienChief Marketing Officer
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3 PM ESTPanel: Advocacy in Times of UncertaintyShristi Shonka and Amy Fink (ADP),
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NEW TO CUSTOMER ADVOCACY & ENGAGEMENT
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11 AM ESTThe Journey to 10K: How Orange Select Rapidly Recruits CustomersDaniel CollierCustomer Advocacy Manager
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11:30 AM ESTHow to Inspire Continuous LearningShelby MajorCustomer Marketing Manager
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1 PM ESTHow IBM Supercharged their Support Community with InfluitiveAndrew McCarlClient Engagement
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1:30 PM ESTInside Cisco Americas Customer Advocacy ProgramAlexandra KohutMarketing Manager, Americas Growth Marketing
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2 PM ESTThe Cycle of Internal Buy-in and EnablementRachel SmithAdvocacy Marketing Manager
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2:30 PM ESTLaunching a Successful Customer Advocacy ProgramKacie Shuster and Paulina SalibaImplementation Consultants
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Experienced with Customer Advocacy & Engagement
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11 AM ESTCustomer Journeys: A Step-by-Step GuideCaroline PapadatosCustomer Management Expert, PeasePointVivek AnandaramuDirector of Product Management & Marketing
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11:30 AM ESTBe human. How vulnerability and curiosity can help your hub thriveJeni AsabaManager, Community Engagement and Advocacy
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12 PM EST LIVE LUNCHMultilingual Customer Advocacy ProgramModerated by Diana GabroveanuPartner and CMO
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12:30 PM EST LIVE LUNCHA New Approach: Loyalty Structure Meets Advocacy PracticeModerated by Deena Zenyk and
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1 PM EST EXCLUSIVE FOR CUSTOMERSRoundtable:
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1:30 PM EST EXCLUSIVE FOR CUSTOMERSRoundtable:
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2 PM ESTThe Strategic Value of Fun: Using Humor to Increase Engagement and Customer LoyaltyLauren TurnerSenior Customer Marketing Manager
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2:30 PM ESTStump the Influitive ExpertsDon Currie and Nadine WirahardjaSr. Manager, Training and Development
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DAY TWO
Thursday, August 6, 2020
Featured sessions
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10 AM ESTFrom Customer Advocacy to Customer-led GrowthChris Adlard and Daniel BausorCo-authors, ‘The Customer Catalyst’
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11:45 AM ESTAdvocacy Marketing Career JourneyKevin LauGlobal Head of Customer Advocacy, Digital Experience
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12:30 PM ESTThe SaaS Trust Crisis & Role of ReviewsMarty DuffyVP of Product Management
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1:45 PM ESTPanel: Who Owns The Customer?Cheryl Alden – SVP Marketing
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NEW TO CUSTOMER ADVOCACY & ENGAGEMENT
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10 AM ESTThe Power of Customer StoriesDan Kalmar (Influitive), Jennifer Susinski (Hewlett Packard Enterprise)
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10:30 AM ESTThe Advocacy and Event LifecycleJill SolomonDirector, Client Advocacy
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11:15 AM ESTPivoting to a Digital-First Strategy and Launching a Community in 29 DaysBridget HeatonSenior Customer Marketing Manager
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12:30 PM ESTAdopting Real-Time Engagement (RTE) as an industry-standard through Developer AdvocacyWilliam DuDeveloper Community Manager
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1:15 PM ESTLeverage Your Advocate Community to Infuse Your Clients’ Voice Into the BusinessSarah SchreinerSr. Client Insights Analyst
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1:45 PM ESTMy Journey Away from Jive to InfluitiveMelissa JacksonDirector of Customer Engagement Marketing
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Experienced with Customer Advocacy & Engagement
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10:30 AM ESTUsing Out-of-the-box Activities to Guide Customer SuccessSue Reukauf and Carol Dorn
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11:15 AM ESTCustom Reporting Tips and TricksElizabeth de RoodeServices Consultant, Lead
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12:30 PM ESTCrafting Creative and Strategic CampaignsRaina DeBrouwerAssociate Consultant
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1:15 PM ESTUsing Customer Marketing Activities & Events to Influence Your Community AdoptionKathleen OrazioCustomer Advocacy Marketing Manager
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