Detailed Schedule

DAY ONE

Wednesday, August 5, 2020

Featured sessions

10:15 AM EST

Keynote:
Influitive Roadmap & Vision

Dan McCall

Chief Executive Officer

11:30 AM EST

The State of Communities

David Spinks

Founder, CMX and VP of Community, Bevy

2 PM EST

A CMO’s Perspective on the Value of Customer Advocacy

Julie O’Brien

Chief Marketing Officer

3 PM EST

Panel: Advocacy in Times of Uncertainty

Shristi Shonka and Amy Fink (ADP),
Annie McQuaid and Erica Messenger (Cengage)

NEW TO CUSTOMER ADVOCACY & ENGAGEMENT

11 AM EST

The Journey to 10K: How Orange Select Rapidly Recruits Customers

Daniel Collier

Customer Advocacy Manager

11:30 AM EST

How to Inspire Continuous Learning

Shelby Major

Customer Marketing Manager

1 PM EST

How IBM Supercharged their Support Community with Influitive

Andrew McCarl

Client Engagement

1:30 PM EST

Inside Cisco Americas Customer Advocacy Program

Alexandra Kohut

Marketing Manager, Americas Growth Marketing

2 PM EST

The Cycle of Internal Buy-in and Enablement

Rachel Smith

Advocacy Marketing Manager

2:30 PM EST

Launching a Successful Customer Advocacy Program

Kacie Shuster and Paulina Saliba

Implementation Consultants

Experienced with Customer Advocacy & Engagement

11 AM EST

Customer Journeys: A Step-by-Step Guide

Caroline Papadatos

Customer Management Expert, PeasePoint

Vivek Anandaramu

Director of Product Management & Marketing

11:30 AM EST

Be human. How vulnerability and curiosity can help your hub thrive

Jeni Asaba

Manager, Community Engagement and Advocacy

12 PM EST   LIVE LUNCH

Multilingual Customer Advocacy Program

Moderated by Diana Gabroveanu

Partner and CMO

12:30 PM EST   LIVE LUNCH

A New Approach: Loyalty Structure Meets Advocacy Practice

Moderated by Deena Zenyk and
Liz Richardson

Co-founders

1 PM EST   EXCLUSIVE FOR CUSTOMERS

Roundtable:
Engaging and Re-engaging Users Within Your Community

Moderated by Mark Behar

Customer Advocacy Manager, Prophix

1:30 PM EST   EXCLUSIVE FOR CUSTOMERS

Roundtable:
Sharing Ideas for Fun and Engaging Campaigns

Moderated by Neema Amadala

Communications & Marketing Specialist

2 PM EST

The Strategic Value of Fun: Using Humor to Increase Engagement and Customer Loyalty

Lauren Turner

Senior Customer Marketing Manager

2:30 PM EST

Stump the Influitive Experts

Don Currie and Nadine Wirahardja

Sr. Manager, Training and Development
and Client Support Specialist

DAY TWO

Thursday, August 6, 2020

Featured sessions

10 AM EST

From Customer Advocacy to Customer-led Growth

Chris Adlard and Daniel Bausor

Co-authors, ‘The Customer Catalyst’

11:45 AM EST

Advocacy Marketing Career Journey

Kevin Lau

Global Head of Customer Advocacy, Digital Experience

12:30 PM EST

The SaaS Trust Crisis & Role of Reviews

Marty Duffy

VP of Product Management

1:45 PM EST

Panel: Who Owns The Customer?

Cheryl Alden – SVP Marketing
Alessio Artuffo – CRO
Nancy Porte – VP, Global CX
Sandy Miranda – CCO

NEW TO CUSTOMER ADVOCACY & ENGAGEMENT

10 AM EST

The Power of Customer Stories

Dan Kalmar (Influitive), Jennifer Susinski (Hewlett Packard Enterprise)

10:30 AM EST

The Advocacy and Event Lifecycle

Jill Solomon

Director, Client Advocacy

11:15 AM EST

Pivoting to a Digital-First Strategy and Launching a Community in 29 Days

Bridget Heaton

Senior Customer Marketing Manager

12:30 PM EST

Adopting Real-Time Engagement (RTE) as an industry-standard through Developer Advocacy

William Du

Developer Community Manager

1:15 PM EST

Leverage Your Advocate Community to Infuse Your Clients’ Voice Into the Business

Sarah Schreiner

Sr. Client Insights Analyst

1:45 PM EST

My Journey Away from Jive to Influitive

Melissa Jackson

Director of Customer Engagement Marketing

Experienced with Customer Advocacy & Engagement

10:30 AM EST

Using Out-of-the-box Activities to Guide Customer Success

Sue Reukauf and Carol Dorn

11:15 AM EST

Custom Reporting Tips and Tricks

Elizabeth de Roode

Services Consultant, Lead

12:30 PM EST

Crafting Creative and Strategic Campaigns

Raina DeBrouwer

Associate Consultant

1:15 PM EST

Using Customer Marketing Activities & Events to Influence Your Community Adoption

Kathleen Orazio

Customer Advocacy Marketing Manager

Session recordings are now available until September 6, 2020.

Watch now